Senior Manager, Audience and Program Marketing

Darktrace

. Lead global customer marketing programs, events, and targeted go-to-market initiatives that create sourced pipeline for acquisition and expansion and promote customer advocacy .

Posted 9/22/2026full-timeUnited StatesSenior💰 $130,000 - $150,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading global customer marketing programs and events, with a strong focus on pipeline creation and customer advocacy. Proficient in designing targeted marketing strategies and managing cross-functional collaboration to drive measurable outcomes in a competitive cybersecurity landscape.

Highest-signal resume keywords

B2B Marketing ExperienceEvent ManagementAccount-Based Marketing (ABM)Marketing Automation ToolsCybersecurity Marketing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Pipeline CreationTargeted Program DesignData-Driven MarketingKPI Definition and TrackingCustomer Journey Management

Soft Skills

Cross-Functional CollaborationProject ManagementCommunicationStakeholder AlignmentAgility in Fast-Moving Environments

Tools & Technologies

SalesforceMarketoHubSpotGainsight

Industry Keywords

CybersecurityCloud SolutionsAI SolutionsIntegrated Demand GenerationCustomer Advocacy

Tech Stack

Tools & technologies

CloudCyber Security

About the role

Key responsibilities & impact

Lead global customer marketing programs, events, and targeted go-to-market initiatives that create sourced pipeline for acquisition and expansion and promote customer advocacy
Design, own, and execute customer programs and experiences across the customer journey
Develop and execute 3–5 targeted programs annually to deliver pipeline, meetings, and exceptional customer experiences
Manage marketing plans and customer journeys addressing audience use cases, customer needs, procurement cycles, and compliance requirements
Create audience- and industry-specific plays with product marketing and go-to-market teams
Build inbound and outbound promotion plans to engage target cohorts and open new relationships and opportunities
Create activation-ready audience toolkits for consistent cross-channel execution
Design repeatable frameworks, planning cadences, activation playbooks, and connected workflows for global execution and measurable outcomes
Partner with marketing, product marketing, customer success, and other stakeholders on priorities, pipeline goals, and execution
Own and scale Darktrace’s global customer event portfolio, including Tech Meetups and Defender Days
Own pipeline creation and acceleration for defined audiences and segments
Build a repeatable, data-driven targeted program engine
Plan, orchestrate, and execute virtual and in-person events to drive value and meetings
Leverage or create marketing materials across critical channels and connect experiences based on contact responses
Drive presence and influence with Darktrace communities, associations, and thought-leadership platforms
Monitor cybersecurity and AI trends, funding priorities, and competitive insights to inform plans for sales, product, and executive leadership
Define KPIs for awareness, engagement, and pipeline contribution; track, measure, and report monthly and quarterly
Build repeatable processes using Darktrace systems for campaign execution and optimization
Manage the marketing budget with accuracy and transparency while delivering ROI and pipeline

Requirements

What you’ll need

Bachelor’s degree in marketing, business management and/or communications
5+ years of B2B marketing experience
At least 3 years in technology companies
Experience marketing cybersecurity, cloud, AI or platform solutions is a plus
Proven track record driving pipeline and influencing sales outcomes
Ability to translate technical capabilities into use cases, with clear value and benefits that drive action
Experience with ABM, field marketing, events management, and integrated demand generation
Experience designing targeted programs and plays by industry, segment, region, or cohort
Proven ability to scale event programs, including webinars, executive dinners, and tradeshow ancillary events
Ability to operate in a fast-moving, competitive cybersecurity landscape with agility and deal with ambiguity
Strong cross-functional collaboration skills with product marketing, customer success, sales, marketing, customers, and partners
Hands-on experience with marketing automation and digital marketing tools, such as Salesforce, Marketo/HubSpot, and Gainsight
Excellent project management, communication, and stakeholder alignment abilities, with a data-driven mindset
Willingness to travel up to 30%

Benefits

Comp & perks

100% medical, dental and vision insurance, plus dependents
Paid parental leave
Pet insurance Discount
Life insurance
Commuter benefits
401(k)
Employee Assistance Program