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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in B2B product marketing, with a strong focus on building foundational messaging and go-to-market strategies for AI-powered software products. Proven ability to drive product adoption and usage through effective communication and collaboration with cross-functional teams.
Highest-signal resume keywords
B2B Product MarketingMessaging DevelopmentProduct Launch ManagementAI LiteracyCustomer Insights Analysis
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Competitive IntelligenceSales Deck CreationObjection Handling MaterialsCase Study DevelopmentMarket ResearchWin/Loss AnalysisBuyer Journey MappingProduct Lifecycle ManagementGo-To-Market StrategyMessaging Frameworks
Soft Skills
Excellent Written CommunicationExcellent Spoken Communication
Tools & Technologies
AI Tools
Industry Keywords
Enterprise SoftwareProduct MarketingSales EnablementCustomer FeedbackMulti-Stakeholder Deals
About the role
Key responsibilities & impact- Own positioning and messaging for an enterprise AI-powered software product from 0 to 1
- Translate competitive intelligence and customer insights into pitch decks, messaging frameworks, and battlecards
- Create sales decks, demo narratives, objection handling materials, case studies, and team training
- Partner with the Product team in Tel Aviv as the voice of the customer
- Inform roadmap, packaging, and pricing decisions
- Plan and lead product and feature launches end to end
- Align Product, Sales, and Marketing on launch timing, messaging, and success metrics
- Drive adoption and usage throughout the product lifecycle
- Use product data and customer feedback to refine messaging and identify expansion opportunities
- Conduct customer and market research, including win/loss analysis, persona development, and buyer journey mapping
- Support the US sales team on strategic deals
- Build repeatable product marketing processes as the function scales
Requirements
What you’ll need- 6–8 years of experience
- At least 3–4 years in B2B product marketing
- Experience building foundational messaging, enablement, and go-to-market for 0-to-1 products
- Hands-on experience supporting enterprise sales motions, including long sales cycles and multi-stakeholder deals
- Experience marketing to both technical and line-of-business buyers
- Track record of turning competitive and user insights into messaging and pitch materials that drive pipeline
- Experience launching products and features and driving usage across the product lifecycle
- AI literacy, including fluent daily use of AI tools and ability to explain AI-driven products credibly to enterprise buyers
- Excellent written and spoken English
- Willingness to work regularly overlapping US hours
Benefits
Comp & perks- Full-time employment
- Remote/hybrid work arrangement
- Work with a fast-growing startup
- Opportunity to build a 0-to-1 enterprise product
- Work with product and GTM teams in Tel Aviv
- Exposure to a global team across Israel, the United States, and Europe
- Opportunity to work at the intersection of law and AI