Demand Planning Manager

DASH Water

. Set up and run an accurate demand forecast across all channels and markets.

Posted 9/29/2026full-timeLondon • United KingdomMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in demand forecasting and planning within the food and beverage FMCG sector, utilizing statistical analysis and advanced Excel skills to generate accurate forecasts. Proficient in collaborating with cross-functional teams to align on revenue forecasts and manage stakeholder expectations effectively.

Highest-signal resume keywords

Demand ForecastingStatistical AnalysisExcel ProficiencyFMCG ExperienceAI Proficiency

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Demand PlanningForecast Accuracy MeasurementStatistical ForecastingRevenue ForecastingPromotional ForecastingData AnalysisBudgetingNegotiationStock ManagementFinancial Planning

Soft Skills

Stakeholder ManagementAdaptabilityClear CommunicationDecision-MakingConflict Resolution

Tools & Technologies

Power BISAP APOSAP IBPNetSuiteUnleashedXeroAI Tools

Industry Keywords

FMCGFood and BeverageS&OP ProcessPromotional Volume AssumptionsEnvironmental Impact Evaluation

Tech Stack

Tools & technologies

ERP

About the role

Key responsibilities & impact

Set up and run an accurate demand forecast across all channels and markets.
Lead the timely generation of DASH's demand plan and own the forecasting tool.
Develop long-range (12–36 month) and short-range (0–12 month) forecasts using historical data, market trends, sales inputs and range reviews.
Own the short-term 0–4/0–8 week forecast, incorporating customer, warehouse and promotional forecasts.
Forecast demand by international market and packaging format/pack size, partnering with distributor and local sales teams.
Monitor and adjust forecasts for accuracy, account-specific deals, NPD and pack/flavour mix changes.
Measure forecast accuracy and implement improvements.
Lead updates and actions with Sales and customers regarding stock availability and prioritisation.
Own relationships with customer operational contacts and incorporate customer forecasts into demand reviews.
Support Activity Management Reviews with customer forecasts and promotional volume assumptions.
Build and maintain a promotional forecasting library with Sales and Brand teams.
Support the monthly S&OP process, lead the demand review and present the consensus forecast.
Reconcile commercial, financial and operational views with FP&A into a single revenue forecast.
Provide forecast risks and opportunities for financial planning and budgeting.
Use AI, Power BI and other analysis tools to provide insights.
Provide a 2+ year forecast to support wonky-fruit procurement.
Support NPD launches with demand volume curves and cannibalisation analysis.
Handle assigned B Corp questions and other duties assigned by management.

Requirements

What you’ll need

Experience within food and beverage FMCG demand planning and forecasting, ideally at manager or senior specialist level.
Strong statistical/analytical forecasting ability, comfortable building baseline forecasts from imperfect data.
Highly numerate and proficient in using Excel to manage forecasting, reporting and analysis; experience with a demand planning or ERP system (e.g. SAP APO/IBP, NetSuite) is an advantage.
Confident managing conflicting interests, negotiating and working with internal and external stakeholders (Sales, Marketing, Finance, Supply Planning) to align everyone around one forecast number.
Experience partnering with Finance/FP&A on revenue forecasting and budgeting cycles.
Understands what information people require, providing accurate, clear and timely reports and forecasts to meet the agreed expectations of all stakeholders.
Copes effectively with change, making informed decisions on the information available, and comfortable handling the attendant risk and uncertainty.
Experience of working with stock and accounting systems (Unleashed and Xero preferred).
Interest in sustainability within FMCG and an ability to evaluate the environmental impact of decisions made in the context of DASH's supply chain.
AI proficiency preferred (Claude).

Benefits

Comp & perks

Competitive salary and discretionary bonus
Hybrid working with minimum three days in the office a week
Consideration for share option scheme (after 1 year service)
25 days holiday a year
Subsidised public transport travel (Zones 1-2)
Classpass and Headspace subscriptions
Salary sacrifice nursery scheme
Work phone
Enhanced family friendly policies
Free tasty breakfast in the office
Regular social events with the team
Dynamic and supportive working environment
As much DASH as you can drink!