DashClicks

Growth Marketing

• Own ClickGrow’s marketing strategy and execution
• Manage the marketing calendar, campaigns, testing priorities, and performance reporting across paid and organic channels
• Manage Facebook and Instagram campaigns, including budgets, audiences, retargeting, creative testing, and optimization
• Develop and test ad concepts, copy, images, and video creatives
• Recommend budget allocation and evaluate additional paid channels, including Google Ads
• Manage ClickGrow’s social media and content calendar
• Repurpose founder videos, product demos, customer stories, and educational content into marketing assets
• Create and publish posts, short videos, and other content using AI and creative tools
• Identify and prioritize opportunities through SEO, partnerships, and referrals
• Build and improve lead nurturing, trial conversion, and reactivation campaigns
• Develop landing page messaging, offers, headlines, and calls to action
• Run experiments to improve visitor-to-trial and trial-to-paid conversion
• Coordinate with product and development teams on technically supported changes
• Maintain a prioritized marketing plan with clear goals and deadlines
• Track campaign spend, cost per trial, customer acquisition cost, conversion rates, and acquired-customer revenue
• Review campaign tracking and coordinate fixes
• Provide weekly updates covering results, insights, and recommended next steps
• Review existing campaigns, content, email flows, and acquisition funnel during the first 90 days
• Establish performance baselines and weekly reporting
• Build a prioritized marketing plan and consistent publishing calendar
• Launch recurring creative and conversion tests
• Improve key email nurture campaigns
• Recommend what to scale, improve, or stop based on results

Growth Marketing Manager