Product Marketing Lead

Datacor, Inc.

. Build and execute go-to-market plans for launches, releases, and updates across ERP platforms and integrated MES, WMS, and CRM solutions .

Posted 10/28/2026full-timeRemote • United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in product marketing strategy and execution, particularly in B2B technology and vertical SaaS, with a strong focus on ERP, MES, WMS, and CRM solutions. Proficient in crafting compelling narratives and executing marketing campaigns using advanced tools and platforms.

Highest-signal resume keywords

Product Marketing StrategyERP Marketing ExperienceAI Tools UtilizationMarketing Automation ProficiencyProject Management Skills

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Product CopywritingWebinar Content ProductionCampaign ExecutionCustomer SegmentationMessaging DevelopmentCompetitive AnalysisSales EnablementContent CreationMarket Resonance ReviewTechnical Narrative Crafting

Soft Skills

Attention to DetailCommunication SkillsResults-Driven MindsetIndependent Work ManagementPresentation Skills

Tools & Technologies

HubSpotSalesforceCanvaAI ToolsMarketing Automation Platforms

Certifications & Qualifications

Bachelor's Degree in MarketingBachelor's Degree in BusinessBachelor's Degree in Communications

Industry Keywords

B2B TechnologyVertical SaaSChemical ManufacturingProcess ManufacturingERP Solutions

Tech Stack

Tools & technologies

ERP

About the role

Key responsibilities & impact

Build and execute go-to-market plans for launches, releases, and updates across ERP platforms and integrated MES, WMS, and CRM solutions
Write and produce launch materials including product copy, webinar content, email campaign copy, sales-facing launch decks, product videos, and social content
Maintain differentiated messaging across offerings and clarify current capabilities, availability, and roadmap
Plan and execute webinar and user-meeting content, including agendas, presentations, and product-focused delivery
Contribute messaging and content to AI product launches
Build messaging and content for customer adoption, migration, upsell, and attach campaigns
Partner with Demand Generation on campaign themes, content, copy, and product direction
Review market resonance and adjust messaging and content
Provide input on customer segmentation and lifecycle messaging
Develop positioning and messaging for ERP, MES, WMS, and CRM solutions
Produce sales sheets, web copy, blog content, customer stories, explainer videos, pitch decks, and competitive comparisons
Ensure messaging consistency and brand compliance
Build and maintain battlecards, competitive intelligence briefs, and objection-handling guides
Coordinate sales enablement sessions with Product Management
Maintain a proof-point library of case studies, ROI data, and customer references
Conduct win/loss interviews and monitor competitive activity
Partner with VP Marketing and Product to inform positioning and prioritization decisions

Requirements

What you’ll need

4+ years of experience in product marketing strategy and execution, ideally in B2B technology or vertical SaaS
Experience marketing to chemical or process manufacturing industries, or to ERP buyers specifically, is a strong plus
Experience marketing an ERP or platform suite with add-on solutions, including positioning integrated capabilities against best-of-breed point solutions and messaging products still in development
Hands-on, forward-thinking use of AI tools such as Claude, ChatGPT, or Copilot in day-to-day marketing work
Hands-on experience building and executing marketing campaigns in a marketing automation platform such as HubSpot, and creating content for social and digital channels
Experience working day-to-day with demand generation, translating messaging into assets for live campaigns
Comfort presenting and delivering content at webinars, conferences, or user events
Results-driven, strong attention to detail, and track record of independently managing complex, overlapping workstreams
Exceptional written and verbal communication skills, with experience crafting compelling, differentiated narratives for technical audiences
Strong project management capabilities and ability to lead multiple initiatives in a fast-paced environment
Proficiency in tools such as HubSpot, Canva, Salesforce, or similar marketing/product tech stacks
Bachelor's degree in Marketing, Business, Communications, or a related field

Benefits

Comp & perks

Flexible time off (FTO) policy
Paid parental leave
Remote-first work environment
401(k) with company contribution
Premier medical, vision, and dental insurance with company-funded HRA
Competitive pay and bonus programs
Employee assistance program
A culture of rewards and recognition