ABM Manager, Media & Entertainment

DataCore Software

. Own ABM as Pixitmedia's primary global pipeline motion, accountable for engagement, pipeline, and revenue across target accounts .

Posted 10/17/2026full-timeRemote • Florida • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in Account-Based Marketing (ABM) strategies, demand generation, and pipeline management within the Media & Entertainment sector, leveraging tools like 6sense and Salesforce for data-driven decision-making and campaign execution.

Highest-signal resume keywords

5+ Years B2B ABM ExperienceDeep Proficiency With 6sense Or DemandbaseStrong Demand Generation FundamentalsDirect Media & Entertainment ExperienceExperience Running Strategic ABM Campaigns

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Account-Based MarketingDemand GenerationCampaign DesignSalesforce IntegrationAudience BuildingIntent ModelsNurture TracksPipeline MeasurementAI-Driven PersonalizationMedia Workflow Knowledge

Soft Skills

Problem SolvingCollaborationCommunicationStrategic ThinkingRelationship Building

Tools & Technologies

6senseDemandbaseSalesforceClayClaygentAI ToolsWebinarsProgrammatic DisplayEmail MarketingDirect Mail

Certifications & Qualifications

Bachelor's Degree

Industry Keywords

Media & EntertainmentTechnical BuyersInfrastructure TechnologyHigh-Throughput File StorageParallel File SystemsAvidAdobeDaVinci ResolveChannel-Led MotionCAC Understanding

About the role

Key responsibilities & impact

Own ABM as Pixitmedia's primary global pipeline motion, accountable for engagement, pipeline, and revenue across target accounts
Design and run strategic 1:1, 1:few, and programmatic 1:many ABM tiers
Build and maintain the Media & Entertainment target-account list and tiering with sellers and partners
Work directly with sellers, sales engineers, and partners on account planning, personalized outreach, prospecting, and opportunities
Map Media & Entertainment buying groups from technical executives through workflow leads and systems integrators
Operate 6sense or Demandbase, Clay, Claygent, and Salesforce data workflows
Orchestrate paid social, programmatic display, email, direct mail, content, webinars, seller, and SDR plays
Run demand-generation campaigns, nurture tracks, and vertical content programs
Partner with systems integrators and resellers on account plans, co-marketing, MDF-funded plays, deal registration, and partner-influenced tracking
Develop technically credible outreach around Pixitmedia's Pixstor and Ngenea portfolio and integrations with Avid, Adobe, and DaVinci Resolve
Own account experiences around NAB Show, IBC, SIGGRAPH, and HPA Tech Retreat
Partner with product marketing on vertical messaging, customer proof, and account-specific content
Use AI to research accounts, personalize content and sequences, and score intent
Collaborate with marketing operations and RevOps on routing, scoring, attribution, and pipeline measurement
Report weekly on account engagement, buying-group coverage, pipeline, and win rates, adjusting plays and spend based on data
In the first 90 days, build tiered account lists, establish the data foundation, launch ABM programs, define reporting, and plan NAB Show 2027 and IBC 2027
Within 6–12 months, make ABM Pixitmedia's primary global pipeline engine and scale measurable account-level programs

Requirements

What you’ll need

AI-first problem solving; treats AI as a digital co-worker and can demonstrate practical use
5+ years in B2B ABM and demand generation
Hands-on experience running strategic 1:1, 1:few, and programmatic ABM
Deep hands-on proficiency with 6sense or Demandbase and Clay
Experience building audiences, intent models, enrichment workflows, and Salesforce integrations
Track record of working directly with sellers and delivering pipeline and revenue outcomes
Strong demand generation fundamentals, including campaign design, multi-channel execution, nurture, and funnel conversion
Experience marketing or selling to Media & Entertainment organizations or technical buyers of infrastructure, storage, or media workflow technology
Experience in a channel-led motion with resellers or systems integrators
Salesforce fluency
US-based, with global remit and comfort working across time zones
Regular travel to key industry events in the Americas and EMEA
Bachelor's degree, or equivalent practical experience
Direct Media & Entertainment experience and relevant industry relationships
Working knowledge of media workflows, high-throughput file storage, parallel file systems, and Avid, Adobe, or DaVinci Resolve integrations
Prior sales, SDR, or solutions experience
Experience running ABM around NAB Show and IBC and across multiple regions
Hands-on experience building AI agents or automations for account research and personalization
Working understanding of CAC and pipeline efficiency at account and tier level

Benefits

Comp & perks

Fully remote work arrangement
Regular travel to key industry events in the Americas and EMEA