Director, Growth Marketing

dataSpring Inc.

. Lead DataSpring's growth marketing function and translate company objectives into segment-based strategies and measurable business outcomes .

Posted 9/18/2026full-timeRemote • United StatesLead💰 $180,000 - $200,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in leading growth marketing strategies, managing high-performing teams, and establishing measurable KPIs and budgets. Proficient in optimizing marketing campaigns and driving demand generation across payer and provider segments.

Highest-signal resume keywords

B2B Marketing ExperienceGrowth Marketing Strategy DevelopmentCross-Functional Marketing LeadershipMarketing Automation ProficiencyHealthcare Marketing Experience

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Demand GenerationCampaign StrategyPerformance MarketingAccount-Based MarketingKPI EstablishmentBudget ManagementContent DirectionEvent StrategyAnalytics ExpertiseConversion Metrics

Soft Skills

Excellent Communication SkillsInfluencing Senior StakeholdersTeam DevelopmentPrioritizationMulti-Workstream Management

Tools & Technologies

SalesforcePardotMarketoHubSpotDemandBaseMS OfficePowerPoint

Industry Keywords

Healthcare MarketingPayer MarketingProvider MarketingRegulated Industry MarketingMarketing ROI

About the role

Key responsibilities & impact

Lead DataSpring's growth marketing function and translate company objectives into segment-based strategies and measurable business outcomes
Set priorities, operating model, annual planning inputs, budget recommendations, performance expectations, and team accountability across payer and provider markets
Own provider segment strategy, including provider buyers, clinicians, and profile manager audiences
Oversee growth marketing execution across payer and provider segments
Drive demand creation, pipeline contribution, customer expansion, event performance, marketing ROI, and continuous program optimization
Develop annual growth marketing plans, campaign strategies, event strategies, budget recommendations, and measurable outcomes
Lead the transition from a product-organized model to a segment-organized model
Partner with Sales, Account Management, Business Development, Product Marketing, Marketing Communications, Brand Marketing, Marketing Operations & Analytics, and Product Management
Directly manage, coach, and develop a multidisciplinary growth marketing team
Own provider campaign design, content direction, event strategy, and provider marketing budget
Establish event strategy and governance across payer and provider segments
Define and manage KPIs including awareness, engagement, MQLs, SQLs, pipeline contribution, ROI, event performance, conversion rates, and customer expansion
Establish dashboards, attribution models, and reporting infrastructure with Revenue Operations
Optimize audience strategy, campaign design, channel mix, content performance, event investments, and budget allocation
Represent growth marketing and the provider segment in conference and industry event planning

Requirements

What you’ll need

10+ years of experience in B2B marketing, growth marketing, demand generation, product marketing, segment marketing, or related disciplines
Experience developing and leading integrated growth marketing strategies
Experience leading cross-functional marketing initiatives across campaign strategy, content, events, digital marketing, performance marketing, ABM, and customer marketing
Experience managing and developing high-performing marketing teams
Experience establishing marketing goals, KPIs, budgets, measurement frameworks, and operating processes
Demonstrated success partnering with executive leadership, sales, product marketing, account management, and other stakeholders
Bachelor's degree in Marketing, Business, Communications, Healthcare Administration, or a related field required
Proficiency in Salesforce, Pardot/Marketo/HubSpot, DemandBase, and MS Office/PowerPoint
Expertise in marketing automation, CRM, demand-generation tooling, performance marketing, reporting, and optimization
Experience with account-based marketing and strategic account planning
Strong analytical capabilities and end-to-end conversion metrics expertise
Excellent written and verbal communication skills
Demonstrated budget and ROI management experience
Ability to set priorities, manage multiple workstreams, deadlines, and budgets
Ability to influence senior cross-functional stakeholders without direct authority
Healthcare, healthcare technology, payer, provider, or regulated industry marketing experience preferred
Master's degree in Marketing, Business Administration, Communications, or a related field preferred

Benefits

Comp & perks

Medical, dental, and vision coverage
401(k) with company contributions and matching
Paid parental leave
Tuition assistance
Generous paid time off
Fully remote environment
Professional growth support