Product Marketing Manager

dataSpring Inc.

. Develop and maintain product, solution, and use case positioning and messaging .

Posted 11/9/2026full-timeRemote • United StatesMid-LevelSenior💰 $120,000 - $140,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B Product Marketing and Solution Marketing, with a strong focus on developing product positioning, messaging, and sales enablement materials. Proven ability to collaborate across teams and support product launches in regulated healthcare markets.

Highest-signal resume keywords

B2B Product MarketingSolution MarketingGo-to-Market StrategyProduct Launch SupportSales Enablement

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product PositioningMessaging DevelopmentSales Enablement MaterialsCommercialization InitiativesMarket Insights SynthesisCompetitive ResearchCustomer-Facing Content DevelopmentProject ManagementProcess ImprovementAI-Enabled Tools Implementation

Soft Skills

Strong Written SkillsStrong Verbal SkillsPresentation SkillsOrganizational SkillsCollaboration Skills

Industry Keywords

B2B SaaSHealthcare TechnologyHealthcare DataHealth PlanProvider SolutionsRegulated Healthcare MarketsEnterprise Purchasing ProcessesRFP ResponsesStrategic Sales OpportunitiesBuyer Persona Development

Tech Stack

Tools & technologies

About the role

Key responsibilities & impact

Develop and maintain product, solution, and use case positioning and messaging
Translate product capabilities and updates into value propositions, business outcomes, and audience-appropriate content
Develop solution narratives connecting customer challenges with DataSpring offerings
Contribute to buyer persona development, segmentation, and ideal customer profile refinement
Partner with Product Management, Client Partnership, and Growth on roadmap priorities, customer needs, and solution differentiation
Support planning and execution of product, solution, and major release launches
Develop launch messaging and content, define audiences, plan enablement, coordinate readiness, and track success metrics
Coordinate cross-functional launch activities across Product, Growth, Client Partnership, Growth Marketing, and Marketing Communications
Create sales presentations, solution overviews, one-pagers, FAQs, battlecards, and objection-handling resources
Organize and deliver training and enablement programs for Growth, Client Partnership, and Customer Success teams
Support RFP responses, executive presentations, and strategic account opportunities
Gather and synthesize market and customer insights, including trends, deal dynamics, objections, and buying drivers
Conduct competitive research and maintain competitive intelligence resources
Translate insights into positioning, messaging, enablement, and commercialization recommendations
Maintain core product marketing assets, source-of-truth documentation, proof points, customer evidence, and commercialization materials
Improve product marketing processes, frameworks, and best practices
Participate in implementation and maintenance of AI-enabled tools and workflows
Document and maintain process guides for recurring product marketing workflows

Requirements

What you’ll need

4+ years of experience in B2B Product Marketing, Solution Marketing, Go-to-Market Strategy, or a related field
Experience marketing B2B SaaS, healthcare technology, healthcare data, health plan, provider, or adjacent healthcare solutions strongly preferred
Ability to develop product positioning, messaging, and sales enablement materials
Product launch or commercialization initiative support experience
Strong written, verbal, and presentation skills
Ability to translate complex concepts into simple, compelling business value
Experience collaborating across Product, Growth, Marketing, and Client Partnership teams
Strong project management and organizational skills
Ability to operate effectively in a fast-paced, evolving environment
Experience developing customer-facing commercial content and sales enablement programs preferred
Familiarity with regulated healthcare markets and enterprise purchasing processes preferred
Experience supporting strategic sales opportunities and RFP responses preferred
Experience owning recurring, cadence-driven communications and operational processes preferred

Benefits

Comp & perks

Medical, dental, and vision coverage
401(k) with company contributions and matching
Paid parental leave
Tuition assistance
Generous paid time off
Fully remote work environment
Professional growth support