Junior Performance Marketer – Adult RTB

David Kennedy Recruitment Ltd.

. Launch and optimize adult acquisition campaigns .

Posted 9/15/2026full-timeRemoteJuniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in launching and optimizing adult acquisition campaigns, with a strong focus on performance analysis, campaign tracking, and effective communication of results. Possesses a solid understanding of CPA, conversion metrics, and creative testing within B2C or DTC environments.

Highest-signal resume keywords

Campaign Execution ExperienceCPA UnderstandingCreative Testing InvolvementStrong Numerical ReasoningB2C or DTC Experience

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Campaign OptimizationPerformance AnalysisTraffic Quality AssessmentConversion Rate OptimizationBudget Management

Soft Skills

Clear Communication SkillsFast Learning AbilityHigh Ownership

Tools & Technologies

TrafficJunkyExoClickTrafficStarsClickaduPropellerAdsAdsterraTrafficFactoryTaboolaOutbrainMGID

Industry Keywords

Adult AcquisitionNative TrafficPush TrafficRTB TrafficMobile GamingPerformance MarketingConsumer Subscription AppsIGamingOnline BettingDTC E-commerce

About the role

Key responsibilities & impact

Launch and optimize adult acquisition campaigns
Monitor performance by traffic source, placement, format, market and creative
Reallocate spend based on CPA, conversion and traffic quality
Identify weak placements, fraud and low-quality traffic
Contribute to creative hypotheses and testing plans
Evaluate performance beyond clicks and registrations
Analyze subscription conversion and customer quality
Maintain accurate campaign tracking and reporting
Communicate results and recommended actions clearly
Progressively develop toward independent ownership of substantial campaign budgets

Requirements

What you’ll need

Recent, direct campaign execution experience
Personal responsibility for campaigns or a defined portion of advertising spend
Evidence of making campaign optimization decisions
Understanding of CPA, conversion, ROAS and basic LTV
Meaningful involvement in creative testing
Strong numerical reasoning
Clear communication skills
Fast learning ability and high ownership
B2C or DTC experience
Full comfort working directly with explicit creatives
Experience with adult acquisition, native, push or RTB traffic is an advantage
Familiarity with platforms such as TrafficJunky, ExoClick, TrafficStars, Clickadu, PropellerAds, Adsterra or TrafficFactory is an advantage
Experience with Taboola, Outbrain or MGID is an advantage
Familiarity with Voluum, Binom or RedTrack is an advantage
Understanding of server-to-server postbacks, sub-ID and placement-level tracking is an advantage
Experience in mobile gaming, performance marketing, mobile-growth agencies, consumer subscription apps or iGaming and online betting is relevant
Experience in dating and social apps, DTC, e-commerce or other high-volume B2C subscription businesses is also relevant
Willingness to work under a B2B contractor arrangement

Benefits

Comp & perks

Competitive salary package
Fully remote working opportunity
B2B contract
Opportunity to progressively take ownership of larger acquisition budgets
Hands-on exposure to international performance marketing and RTB acquisition
High-growth AI environment