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Sales Director – B2B SaaS
David Kennedy Recruitment Ltd.. Define and execute the overall sales strategy in line with the company’s commercial objectives .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in defining and executing sales strategies, leading and developing high-performance sales teams, and managing sales processes and KPIs. Proven ability to build strategic customer relationships and drive revenue growth through effective pipeline management and forecasting.
Highest-signal resume keywords
Sales Strategy DevelopmentSales Team LeadershipPipeline ManagementCRM Systems ExperienceRevenue Generation
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Sales Process ImplementationSales ForecastingKPI SettingBusiness DevelopmentSales Methodologies
Soft Skills
LeadershipCoachingNegotiationCommunicationRelationship Building
Tools & Technologies
CRM Systems
Industry Keywords
Sales CycleRevenue GrowthCommercial StrategyPerformance FrameworksMarket Trends
About the role
Key responsibilities & impact- Define and execute the overall sales strategy in line with the company’s commercial objectives
- Build and develop the sales organisation in collaboration with the Sales Manager
- Establish sales processes, structures, targets and performance frameworks
- Lead, coach and develop the sales team, fostering a high-performance culture
- Set and monitor sales targets, KPIs and revenue objectives
- Develop and maintain strategic customer and business relationships
- Identify new business opportunities and drive revenue growth
- Oversee pipeline management, sales forecasting and CRM activity
- Analyse sales performance, market trends and commercial opportunities to inform decision-making
- Establish and continuously improve sales methodologies, processes and reporting
- Provide regular commercial updates and performance insights to senior leadership
- Contribute to the development of the company’s long-term commercial strategy
Requirements
What you’ll need- Native or near-native level of English
- Proven experience in a Sales Director, Head of Sales, Senior Sales Manager or similar leadership role
- Strong track record of leading and developing sales teams
- Experience defining and implementing sales strategies and processes
- Strong understanding of the full sales cycle, business development and revenue generation
- Experience with pipeline management, forecasting, CRM systems and sales KPIs
- Strong leadership, coaching and people management skills
- Excellent negotiation, communication and relationship-building abilities
- Commercially driven with a strong understanding of revenue and business growth
- Ability to establish structure and processes within a developing sales organisation
- Strategic mindset combined with a hands-on approach to sales leadership
Benefits
Comp & perks- Experience building and scaling a sales function from an early stage
- Previous experience in a start-up or scale-up environment
- Experience establishing sales processes, methodologies and performance frameworks from the ground up
- Experience working alongside another senior sales leader within a growing organisation
- And many more!