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Social Media Marketing Specialist, Russian
David Kennedy Recruitment Ltd.. Plan and manage the social media calendar across Instagram, X, Facebook, TikTok, YouTube, Telegram, WhatsApp and other relevant channels .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in social media marketing with a focus on content creation, community management, and performance analytics, particularly within the iGaming industry. Proficient in engaging audiences through innovative strategies while adhering to advertising restrictions.
Highest-signal resume keywords
Social Media MarketingIGaming Industry ExperienceShort-Form Video EditingFluency in Russian and EnglishSocial Media Analytics Tools
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Content CreationCommunity ManagementPerformance TrackingVideo EditingSocial Media Scheduling
Soft Skills
Attention to DetailCreativitySense of HumourSpeedAccuracy
Tools & Technologies
CapCutPremiere ProMeta Business SuiteSprout SocialHootsuite
Industry Keywords
LATAM MarketsIGaming AdvertisingEngagement MetricsFollower GrowthOrganic Reach
About the role
Key responsibilities & impact- Plan and manage the social media calendar across Instagram, X, Facebook, TikTok, YouTube, Telegram, WhatsApp and other relevant channels
- Create and adapt content for each platform, including short-form video, memes, match previews, live reactions, odds highlights and promotional posts
- Manage community channels by replying to comments and direct messages, moderating discussions and escalating support issues to the appropriate team
- Coordinate giveaways, contests and ambassador or influencer collaborations with the Marketing and Affiliate teams
- Track and report on reach, engagement, follower growth, click-through rates and contribution to conversions
- Test new formats, hooks and posting times, using performance insights to improve results
- Monitor competitors and platform trends in the iGaming industry
Requirements
What you’ll need- At least 2 years’ experience in social media marketing
- Previous experience in iGaming / betting industry, with exposure to LATAM markets, is mandatory
- Fluent in both Russian and English
- Hands-on short-form video editing skills using CapCut, Premiere Pro or similar tools
- Experience with social media scheduling and analytics tools such as Meta Business Suite, Sprout Social or Hootsuite
- Understanding of how Meta, TikTok, X and Google restrict iGaming advertising, with the creativity to build organic reach within those limits
- Strong feel for meme culture and a sharp sense of humour
- Strong attention to detail, speed and accuracy, able to meet tight deadlines during live events
Benefits
Comp & perks- Performance-based bonus
- Access to industry events and conferences
- Fast-paced, entrepreneurial and supportive team environment