Head of Marketing – Growth

DCI Digital Career Institute

. Strategic responsibility for DCI’s marketing activities, including cost forecasting and resource planning .

Posted 11/4/2026full-timeRemote • GermanyLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates strategic leadership in marketing activities, focusing on Brand & Content Marketing, Performance Marketing, and Offline Marketing. Proven ability to manage cross-functional teams and implement innovative strategies to enhance brand awareness and drive growth in the education sector.

Highest-signal resume keywords

Brand & Content MarketingPerformance MarketingTeam LeadershipData-Driven StrategyFluent in German and English

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Cost ForecastingResource PlanningSocial Media MarketingSearch Engine Advertising (SEA)Display AdvertisingCRM DevelopmentMarketing Channel AnalysisInnovative Marketing StrategiesMarket LeadershipProduct Portfolio Expansion

Soft Skills

Hands-On MentalityInnovative MindsetAnalytical SkillsStrategic ThinkingResults-Oriented Approach

Certifications & Qualifications

AZAV Certification (Nice to Have)

Industry Keywords

Education SectorFast-Growing CompanyIT TrainingUpskilling Programs

About the role

Key responsibilities & impact

Strategic responsibility for DCI’s marketing activities, including cost forecasting and resource planning
Lead and further develop Brand & Content Marketing, Performance Marketing, and Offline Marketing, taking target-group-specific personas into account
Lead, coach, and develop the marketing team, while building and optimizing internal team structures
Develop and implement innovative marketing strategies to increase brand awareness, strengthen market leadership, and drive company growth
Provide strategic support for the launch of new course offerings and the expansion of the product portfolio
Identify and scale high-growth, investment-worthy marketing channels, while further developing the CRM
Manage and analyze the performance of all marketing channels and campaigns

Requirements

What you’ll need

At least 5 years of experience in a senior marketing role, ideally within a startup
Extensive experience in Brand & Content Marketing, Performance Marketing (particularly Social Media, SEA, and Display Advertising), as well as Offline Marketing
Several years of experience managing cross-functional teams
Experience in a fast-growing company, ideally in the education sector
Strong hands-on mentality, innovative mindset, and willingness to take risks
Strong analytical and strategic skills, combined with a data-driven and results-oriented approach
Fluent in German and English
Nice to have: Experience with AZAV-certified education providers; knowledge of the education sector and/or practical experience at providers of (IT) training and upskilling programs

Benefits

Comp & perks

A varied role with a high degree of autonomy
The opportunity to actively shape and optimize processes
A motivated team and short decision-making paths
Modern working environment and flexible working models
Urban Sports Club membership
Workation for up to two periods of four weeks per year in an EU country