Social Media Manager

de la cruz

. Develop comprehensive content calendars, digital strategies, campaign concepts, communication pillars, and content proposals for assigned client accounts .

Posted 9/16/2026full-timeSan Juan • Puerto RicoJuniorMid-LevelWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing content strategies, managing client relationships, and analyzing performance metrics across digital platforms. Proficient in bilingual communication and adept at utilizing various digital tools to enhance brand engagement and campaign effectiveness.

Highest-signal resume keywords

Content Strategy DevelopmentClient Relationship ManagementSocial Media MarketingPerformance Reporting and AnalysisBilingual Communication (Spanish and English)

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content Calendar DevelopmentCampaign Concept CreationCopywriting and EditingBrand Guideline ComplianceDigital Strategy Implementation

Soft Skills

CollaborationCreative ThinkingAnalytical SkillsCustomer ServiceCrisis Management

Tools & Technologies

Meta Business SuiteGoogle AnalyticsBasecampMicrosoft PlannerAI Tools (Claude, Gemini)

Certifications & Qualifications

Bachelor's Degree in MarketingBachelor's Degree in CommunicationsBachelor's Degree in AdvertisingBachelor's Degree in Public Relations

Industry Keywords

Digital MarketingBrand DiscoveryContent MarketingSocial Media CampaignsClient Satisfaction

About the role

Key responsibilities & impact

Develop comprehensive content calendars, digital strategies, campaign concepts, communication pillars, and content proposals for assigned client accounts
Conduct Brand Discovery processes and define brand characteristics, values, beliefs, and consumer purchasing motivators
Write, adapt, edit, and review copy for brands, markets, and social platforms
Select global photography and audiovisual assets using client portals
Review Design team creative outputs for format, copy, legibility, strategic alignment, and brand compliance
Collaborate with Creative, Client Business, Planning, and Digital teams on campaigns, promotions, and innovative business solutions
Manage client relationships, account growth, client satisfaction, and retention
Participate in and lead weekly client and internal agency status meetings
Manage social media campaigns and daily platform activities across assigned channels
Publish and schedule content, monitor conversations, engage communities, and execute customer service and crisis mitigation protocols
Develop community, blogger outreach, online advocacy, and cross-promotional opportunities
Maintain deliverable logs, traffic logs, task management tools, timelines, and action logs
Develop monthly performance reports and analyze reach, impressions, interactions, engagement, community growth, and platform performance
Analyze benchmarks, competitors, digital trends, and audience behaviors
Prepare client and executive presentations with findings, recommendations, optimization proposals, and ROI analysis
Develop and implement special projects to standardize efforts, improve processes, and manage costs

Requirements

What you’ll need

Bachelor's degree in Marketing, Communications, Advertising, or Public Relations preferred
2–4 years of previous work experience in social media marketing or a digital agency environment, managing brand portfolios across multiple platforms and clients
Demonstrated experience developing content strategies, content calendars, and campaign concepts for client-facing brand accounts
Proven track record of managing client relationships, attending status meetings, presenting deliverables, and maintaining account satisfaction
Experience producing monthly performance reports with actionable insights and ROI analysis for clients and leadership
Fully bilingual in Spanish and English, written and spoken
Proficiency in Meta Business Suite and native social networks across all major channels
Strong command of content marketing theory, copy drafting, asset selection, and brand guideline compliance
Ability to shift between creative/conceptual marketing and analytical/performance evaluation modes
Hands-on experience with Basecamp, Microsoft Planner, or equivalent platforms
Familiarity with Google Analytics, Google Trends, AnswerThePublic, and benchmarking tools
Hands-on experience leveraging Claude, Gemini, and other AI tools
Strong proficiency in Microsoft Office, Keynote, Google Drive, SharePoint, and OneDrive
Availability outside core hours, including occasional evenings, weekends, or holidays as requested

Benefits

Comp & perks

Standard Monday–Friday schedule
Occasional evening, weekend, or holiday availability as requested
Hybrid work arrangement