de la cruz

Social Media Manager

• Develop comprehensive content calendars, digital strategies, campaign concepts, communication pillars, and content proposals for assigned client accounts
• Conduct Brand Discovery processes and define brand characteristics, values, beliefs, and consumer purchasing motivators
• Write, adapt, edit, and review copy for brands, markets, and social platforms
• Select global photography and audiovisual assets using client portals
• Review Design team creative outputs for format, copy, legibility, strategic alignment, and brand compliance
• Collaborate with Creative, Client Business, Planning, and Digital teams on campaigns, promotions, and innovative business solutions
• Manage client relationships, account growth, client satisfaction, and retention
• Participate in and lead weekly client and internal agency status meetings
• Manage social media campaigns and daily platform activities across assigned channels
• Publish and schedule content, monitor conversations, engage communities, and execute customer service and crisis mitigation protocols
• Develop community, blogger outreach, online advocacy, and cross-promotional opportunities
• Maintain deliverable logs, traffic logs, task management tools, timelines, and action logs
• Develop monthly performance reports and analyze reach, impressions, interactions, engagement, community growth, and platform performance
• Analyze benchmarks, competitors, digital trends, and audience behaviors
• Prepare client and executive presentations with findings, recommendations, optimization proposals, and ROI analysis
• Develop and implement special projects to standardize efforts, improve processes, and manage costs