Director, Creative Copywriting

Deckers Brands

. Define and evolve HOKA’s global brand voice, verbal identity, product storytelling, editorial vision, and creative excellence standards .

Posted 9/17/2026full-timeRemote • Arizona • United StatesLead💰 $154,700 - $208,800 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in defining and evolving brand voice, leading creative teams, and developing multi-year editorial strategies. Proficient in managing complex global initiatives and integrating AI-driven tools within creative workflows.

Highest-signal resume keywords

Brand Voice DevelopmentCreative Team LeadershipEditorial StrategyCultural Relevance in StorytellingStakeholder Communication

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

CopywritingEditorial ManagementCampaign DevelopmentVerbal IdentityNarrative StructureStrategic ThinkingContent CreationResource PlanningPerformance ManagementBudget Oversight

Soft Skills

CoachingCollaborationJudgmentDecisivenessCommunication

Tools & Technologies

AI IntegrationDigital PlatformsE-commerceCRM SystemsEmerging Creative Tools

Industry Keywords

Brand MarketingAdvertisingEditorialPublishingSport IndustryLifestyleFootwearCultural StorytellingMatrixed OrganizationCreative Excellence

About the role

Key responsibilities & impact

Define and evolve HOKA’s global brand voice, verbal identity, product storytelling, editorial vision, and creative excellence standards
Lead narratives for global brand campaigns, product campaigns, seasonal initiatives, and key brand experiences
Establish messaging architectures, naming strategies, and verbal systems
Lead, coach, and develop a high-performing team of writers
Determine team structure and resourcing needs across internal talent, freelancers, and agencies
Foster an inclusive and collaborative creative culture
Translate global brand, business, product, and marketing plans into multi-year editorial strategy
Partner with senior leaders across Brand, Product, Marketing, Merchandising, Retail, Digital, Social, Communications, and Regional teams
Communicate creative strategy, recommendations, and business rationale to creative teams, leaders, and executives
Guide integrated storytelling across film, photography, digital, social, retail, e-commerce, CRM, print, experiential, and emerging platforms
Embed AI-driven thinking and tools within the copy discipline
Provide creative direction from strategy and concept development through production and toolkit delivery
Ensure verbal expression meets standards for clarity, cultural relevance, accuracy, tone, craft, and global consistency
Lead copy-discipline priorities, staffing, resource allocation, and external partner scopes
Identify capacity constraints, delivery risks, and competing priorities

Requirements

What you’ll need

Bachelor’s degree in English, Creative Writing, Advertising, Journalism, Marketing, Communications, or a related field, or equivalent professional experience
10+ years of experience in agency and brand advertising, brand marketing, editorial, publishing, or an in-house creative organization
Experience preferably within sport, lifestyle, footwear, or another culture-led industry
Significant experience leading a Copy, Editorial, Content, Product storytelling, Campaign, or Brand Storytelling function within a complex, global, or matrixed organization
Experience managing senior creative talent, setting departmental priorities, overseeing resources and budgets, influencing senior cross-functional stakeholders, and delivering results through a team
Portfolio demonstrating strategic insight, bold campaigns, distinctive creative thinking, world-class writing, verbal identity development, and culturally relevant storytelling across global consumer touchpoints
Exceptional command of English, writing, editing, verbal identity, and narrative structure
Strong strategic, conceptual, and commercial thinking
People leadership, coaching, performance management, resource planning, and organizational design skills
Excellent judgment, decisiveness, presentation, stakeholder influence, and communication skills
Ability to prioritize complex global initiatives, navigate ambiguity, manage change, and build trust in a matrixed organization
Cultural curiosity and understanding of advertising, running, sport, fashion, entertainment, technology, and emerging creative tools
Practical understanding of integrating AI into copy team workflows
Must reside in Arizona, California, Colorado, Indiana, Massachusetts, Minnesota, New York, Oregon, Pennsylvania, Texas, Utah, or Washington

Benefits

Comp & perks

Competitive compensation programs and bonuses
Financial planning and wellbeing programs
Income protection, expense support, and investment plans
Time-away-from-work plans
Generous discounts
Community-based programs
Personal and professional development opportunities and support
Health and wellness programs and offerings