Senior Manager, Talent & Entertainment

Deckers Brands

. Lead HOKA’s global talent architecture for ambassadors, influencers, creators, and entertainment talent .

Posted 11/10/2026full-timeRemote • United StatesSenior💰 $122,300 - $165,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in global talent management and entertainment marketing, with a strong focus on brand strategy, relationship building, and project management. Proficient in budget management and data analysis to drive impactful talent-led campaigns and brand recognition.

Highest-signal resume keywords

Global Talent ManagementEntertainment MarketingProject ManagementBudget ManagementData Analysis

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Contract NegotiationBrand IntegrationEvent PlanningProduct ForecastingAudience SegmentationCultural PartnershipsTalent LogisticsMulti-Territory ExecutionFinancial ForecastingMarket Reconciliation

Soft Skills

Clear CommunicationInterpersonal SkillsOrganizational SkillsJudgmentAccountability

Tools & Technologies

Microsoft OfficeOutlookWordExcelPowerPoint

Industry Keywords

SportswearFootwearConsumer BrandsCultural TrendsPop CultureEntertainment IndustryBrand RecognitionGlobal CampaignsTalent PartnershipsCreative Agencies

About the role

Key responsibilities & impact

Lead HOKA’s global talent architecture for ambassadors, influencers, creators, and entertainment talent
Integrate talent and ambassador storytelling into global product launches and marketing campaigns
Shape talent strategy for global brand events, including concept development, planning, creative collateral, staffing, and outreach
Strengthen HOKA’s brand recognition and cultural relevance through product placement, entertainment integrations, industry events, consumer experiences, and cultural platforms
Connect global strategies with regional and local execution teams and establish scalable frameworks and best practices
Partner with Global PR, Social, Global Brand Integrated Marketing, Retail, Creative, and Legal to maximize talent-led content impact and ROI
Build a diverse talent pipeline and support contracts, usage rights, product seeding, and budget forecasting
Lead talent logistics for events, activations, and campaigns, including call sheets, hospitality, itineraries, and agency coordination
Develop and lead a multi-tiered brand ambassador strategy and foster relationships with ambassadors and agents
Oversee product forecasting, ordering, inventory, and seasonal requirements for global campaigns and product seeding
Maintain knowledge of HOKA products, target consumers, and audience segmentation
Manage and mentor direct reports and establish priorities, workflows, and best practices
Develop a global measurement framework tracking brand heat, earned media value, engagement, sentiment, share of voice, traffic, search uplift, conversion, and sell-through
Turn data and insights into future talent selection, campaign investment, and brand strategy

Requirements

What you’ll need

Bachelor’s degree or above
8+ years of experience within a global organization in entertainment marketing and/or talent management
Experience in sportswear, footwear, lifestyle or consumer brands, or an agency environment ideally
Experience managing or partnering closely with legal, public relations, talent, entertainment, and/or creative agencies
Experience developing relationships with artists, talent representatives, stylists, creators, media, and entertainment industry partners
Demonstrated experience executing complex, multi-territory contracts and negotiating usage rights
Understanding of cultural partnerships and brand integrations with retail, wholesale, and other commercial opportunities
Experience supporting or leading high-profile global brand, music, entertainment, and/or consumer events
Knowledge of and enthusiasm for pop culture, music, fashion, and evolving cultural and industry trends
Strong project management skills and ability to analyze information, draw conclusions, and recommend improvements
Clear and confident communication with leadership, management, agencies, talent partners, and cross-functional teams
Willingness and ability to travel with talent to events, activations, and campaign shoots as needed
Excellent interpersonal, organizational, written, and verbal communication skills
Ability to manage competing priorities and deadlines in complex global organizations
Sound independent judgment and accountability for results
Budget management experience and comfort with financial forecasting and reconciliation across markets
Proficiency in Microsoft Office, including Outlook, Word, Excel, and PowerPoint
Must reside in one of the approved states: Arizona, California, Colorado, Indiana, Massachusetts, Minnesota, New York, Oregon, Pennsylvania, Texas, Utah, Washington
Must be able to work PST hours

Benefits

Comp & perks

Competitive pay and bonuses
Financial planning and wellbeing programs
Time away from work
Generous discounts
Community-based programs
Personal and professional development opportunities and support
Comprehensive health and wellness programs and offerings