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Tech Stack
Tools & technologiesAWSCloudSQL
About the role
Key responsibilities & impact- Set quarterly marketing-sourced and influenced pipeline targets with Sales leadership
- Build the program mix to achieve pipeline targets and conduct weekly pacing reviews with Sales
- Establish an integrated campaign model with one brief, calendar, scorecard, and named owner per campaign
- Turn Tier-1 product launches into live pipeline campaigns with Product Marketing
- Build always-on ABX programs for priority segments and named accounts
- Coordinate audiences, account lists, campaign priorities, pipeline targets, and cost-per-SQL goals with Digital Marketing
- Improve funnel-stage criteria, routing, speed-to-lead SLAs, and campaign influence visibility with SDR leadership and Marketing Operations
- Create re-engagement programs for stalled leads, closed-lost opportunities, and event attendees
- Build partner co-sell campaigns and MDF-funded programs with AWS, Twilio, NVIDIA, and others
- Hire, coach, and grow the campaign team
- Own the campaign calendar used by Demand Gen, Product Marketing, Brand, Content, Events, and Sales
- Report to the VP, Demand & Growth and collaborate with Growth Marketing, Events & Field Marketing, Digital Marketing, and Marketing Operations
Requirements
What you’ll need- Experience owning an enterprise pipeline number alongside Sales and tracing programs from first touch to closed-won
- Experience building ABM/ABX programs for enterprise buying committees with measurable pipeline and revenue
- Ability to diagnose full-funnel conversion across MQL, SAL, SQL, and close
- Knowledge of CRM campaign structures, marketing automation, and attribution
- Ability to turn positioning into integrated campaign messaging across ads, email, landing pages, and SDR openers
- Player-coach leadership experience, including hiring and developing marketers while writing briefs and pulling reports
- AI-native experience building human+AI workflows for campaign planning, copy, list building, analysis, and reporting
- Experience building repeatable campaign models, scorecards, and playbooks
- Ability to build trust with Sales and SDR leaders and share accountability for pipeline
- Preferred: typically 10+ years in B2B demand generation or integrated campaigns, including several years managing marketers, or equivalent demonstrated experience
- Preferred: experience at a fast-growing technical company such as cloud, data infrastructure, developer tools, security, or AI
- Preferred: experience with API-first or usage-based businesses or regulated industries
- Preferred: hyperscaler or ISV co-marketing experience
- Preferred: hands-on experience with Salesforce, HubSpot, Outreach, Dreamdata, 6sense or Demandbase, Superset, LinkedIn Ads, and Google Ads
- Preferred: experience running integrated campaigns with an agency partner while retaining strategy ownership in-house
Benefits
Comp & perks- Equity
- Bonus
- AI tools and workflow experimentation as part of the operating model
- Equal employment opportunities
- Voluntary self-identification and confidential handling of demographic information