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Tech Stack
Tools & technologiesAWS
About the role
Key responsibilities & impact- Own North America events and field marketing as the largest demand generation investment
- Run 20+ trade shows and conferences annually
- Manage the North America trade show and sponsorship portfolio end to end, including budget, MDF and partner co-op funding, contracts, and vendors
- Help establish event strategy, annual plans, and calendars for third-party and hosted events
- Equip Sales, alliances, and Demand Generation before and after marquee events to convert attendance into pipeline, expansion, and retention
- Ensure event messaging reflects products, customer voice, launches, and sales priorities
- Design and run field programs with regional sales leaders, including executive dinners, roadshows, customer events, and account-based plays
- Co-host events with AWS, Twilio, Five9, NVIDIA, and other hyperscaler, CCaaS, and voice AI partners
- Create brand activations at competitor-heavy shows, including stadium takeovers, interactive demos, and hosted moments
- Implement same-day lead logging, Sales follow-up SLAs, SDR routing, and post-event scorecards tied to pipeline and cost per opportunity
- Grow Deepgram Speak as a first-party event series
- Support community programming in the San Francisco and New York City offices
- Report to the Director of Demand Generation
- Collaborate with regional sales leaders, Product Marketing, alliances, Demand Generation, SDRs, and Marketing Operations
Requirements
What you’ll need- Experience running flagship presences at large-scale shows such as AWS re:Invent, Dreamforce, or similar, end to end
- Experience with contracting, booth management, logistics, staffing, speakers, and lead capture
- Hands-on ownership of trade shows and field programs
- Ability to create annual event plans and make data-backed tiering and portfolio decisions
- Experience tying event and field activity to sourced and influenced pipeline in Salesforce
- Experience with campaign setup, attribution, and lead routing in collaboration with Marketing Operations
- Ability to analyze funnel metrics and event ROI and present recommendations to executive and sales leadership
- Experience managing program budgets and negotiating vendor contracts
- Ability to take creative concepts from sketch to fully produced experience
- AI-native approach, including building AI and automation workflows
- Ability to identify risks and opportunities and align stakeholders through clear communication
- Approximately 7–10 years in B2B events and/or field marketing, or equivalent demonstrated experience (preferred, not required)
- Experience managing a 7-figure annual program budget (preferred)
- Experience co-marketing with hyperscalers or channel partners, including MDF management (preferred)
- Hands-on experience with event technology, registration platforms, lead retrieval, meeting booking tools, mobile event apps, and CRM/MAP integrations (preferred)
- Background in AI, developer tools, API, infrastructure, CX/contact center, healthcare, or fintech companies or buyer communities (preferred)
Benefits
Comp & perks- Equity
- Bonus
- Benefits
- AI tools and workflow experimentation encouraged as part of company operating rhythm
- Opportunity to grow a team
- Support for community programming in San Francisco and New York City offices