Director – Americas Marketing

DeepL

. Build and own the comprehensive marketing plan for the Americas .

Posted 10/27/2026full-timeAustin • Texas • United StatesLead💰 $221,000 - $260,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B SaaS demand generation, with a strong focus on building comprehensive marketing plans and optimizing funnel metrics. Proven ability to align marketing strategies with sales priorities and leverage AI-driven insights for effective decision-making.

Highest-signal resume keywords

B2B SaaS Demand GenerationFull-Funnel Marketing PlansLead ScoringFunnel MetricsProject Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing StrategyFunnel AnalysisROI AnalysisKPI DefinitionData Interpretation

Soft Skills

Stakeholder AlignmentCommunicationLeadership

Tools & Technologies

AI ToolsPredictive Models

Industry Keywords

Regional MarketingAccount-Based MarketingLifecycle MarketingSelf-Service RevenueEnterprise Sales

About the role

Key responsibilities & impact

Build and own the comprehensive marketing plan for the Americas
Align regional marketing strategy with Sales priorities and global marketing initiatives
Optimize global channel spend and lifecycle marketing for the Americas funnel
Adapt global campaigns for the Americas
Drive regional account-based marketing initiatives from concept through delivery
Oversee regional events and field/partner marketing activities
Represent Marketing within the regional leadership team
Own end-to-end regional funnel analysis from top-of-funnel traffic through closed-won revenue
Diagnose funnel friction, lead-flow issues, and conversion gaps
Partner with Web, Marketing Operations, Lifecycle, SDR, Sales, Global Marketing, and Product Marketing teams
Execute pipeline-generation plays and pipe-generation days
Own regional marketing results, budget, and creative vision
Allocate and optimize the regional marketing budget
Communicate marketing strategies, programs, and expectations to regional go-to-market teams
Report directly to the VP of Demand Generation

Requirements

What you’ll need

12–15 years of marketing experience
Proven track record in B2B SaaS demand generation and regional leadership
Experience building full-funnel marketing plans for self-serve and enterprise sales motions
Expertise in lead scoring, funnel metrics, and ROI analysis
Experience partnering with Sales to translate regional sales goals into marketing strategies
Experience aligning with global Performance, Digital, and Field Marketing functions
Familiarity with product-led growth, self-service revenue, and assisted enterprise sales motions
Ability to define KPIs, interpret data, and apply AI-driven insights and predictive models
Ability to align diverse stakeholders and drive adoption of AI-powered approaches
Strong project management capabilities across multiple campaigns and workstreams
Willingness to evaluate and implement new AI tools and methodologies

Benefits

Comp & perks

Hybrid work with several days in the office each week
Flexible working hours
Virtual Shares for every employee
Regular in-person team events
Monthly full-day Hack Fridays
30 days of annual leave, excluding public holidays
Mental health resources
Competitive location-tailored benefits
Diverse and internationally distributed team
Open communication and regular feedback