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Platform Partnerships Director
Definitive Healthcare. Own day-to-day relationships with existing platform partners, including LiveRamp, DSPs, marketplaces, and social platforms .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing platform partnerships and driving revenue growth through commercial negotiation and audience onboarding. Proficient in navigating regulatory compliance and synthesizing market insights to inform product direction.
Highest-signal resume keywords
AdTech ExperienceCommercial NegotiationAudience Taxonomy UnderstandingPartner Relationship ManagementCross-Functional Collaboration
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Platform Partnership ManagementData IntegrationRevenue TrackingMarket IntelligenceProgrammatic Advertising Knowledge
Soft Skills
Relationship-BuildingCuriosityOrganizational SkillsHigh Bias For Action
Tools & Technologies
DSPsData MarketplacesOnboarding EnvironmentsClean Rooms
Industry Keywords
Digital Audience MarketingCompliance RequirementsNAI/DAA FrameworksAudience DeliveryCommercial Models
About the role
Key responsibilities & impact- Own day-to-day relationships with existing platform partners, including LiveRamp, DSPs, marketplaces, and social platforms
- Identify, evaluate, negotiate, and sign new distribution partners
- Resolve partner-facing issues involving audience delivery, match rates, and distribution
- Monitor privacy, regulatory, and platform compliance requirements, including healthcare data considerations and NAI/DAA frameworks
- Oversee end-to-end partner integration from technical specifications through live audience performance
- Represent commercial and business requirements in audience onboarding, mapping, and maintenance
- Advise on audience naming conventions and platform mappings
- Track revenue performance by partner, identify underperformance, and take corrective action
- Train partner seller teams on audiences, use cases, and differentiation
- Build positioning, enablement materials, and go-to-market messaging with marketing and sales
- Monitor partner commercial health and contract terms, escalating risks and identifying expansion opportunities
- Feed audience usage, demand, partner, buyer, and sales insights into Product
- Synthesize feedback on data quality, freshness, and coverage into product direction
- Provide market and competitive intelligence for audience taxonomy evolution
- Evaluate new audience concepts and advise roadmap prioritization based on commercial impact
- Collaborate cross-functionally with Product, Data Science, Data Engineering, Sales, Operations, and external AdTech platform partners
- Report to the AVP, Digital Sales
Requirements
What you’ll need- 5-8 years of experience in AdTech, Martech, or digital audience/marketing, including direct ownership of platform or data partnerships
- Track record of signing new partners and growing revenue through existing ones, including commercial negotiation
- Working knowledge of commercial models for launching data or audience products into third-party marketplaces and partner platforms, including DSPs, data marketplaces, onboarding environments, and clean rooms
- Understanding of programmatic advertising, audience taxonomy, and onboarding workflows
- Experience partnering with product, data engineering, and data science teams
- Ability to translate market and commercial insight into product direction without owning the build
- Strong commercial instincts and ability to interpret market signals, partner feedback, and performance data
- High bias for action
- Strong relationship-building skills
- Curiosity and organization
- Eagerness to grow in a fast-moving environment
Benefits
Comp & perks- Medical coverage
- Dental coverage
- Vision coverage
- Unlimited paid time off
- 401(k) plan with employer contribution
- 401(k) match
- Industry leading products
- Flexible and dynamic culture
- Limitless opportunity from fast growth
- Definitive Cares community service group
- Competitive benefits package
- Work-life balance
- Tools to help you succeed