Senior Retail Sales Manager – Ethnics

Del Real Foods

. Lead Del Real’s retail selling activities across all retail segments in the assigned western region .

Posted 10/31/2026full-timeRemote • California • United StatesSenior💰 $130,000 - $150,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in retail account management and direct selling, with a strong focus on developing business partnerships and executing strategic sales initiatives. Proficient in analyzing market data and implementing pricing strategies to optimize revenue and market penetration.

Highest-signal resume keywords

Retail Account ManagementDirect Selling ExperienceStrategic Trade MarketingMarket AnalysisBusiness Development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales Strategy DevelopmentPricing Strategy ImplementationDemand ForecastingBudgetingCompetitive Intelligence

Soft Skills

Excellent Communication SkillsProblem-SolvingSelf-MotivationPresentation SkillsCollaboration

Tools & Technologies

MS WordMS ExcelMS PowerPointInternet Research

Industry Keywords

Retail SegmentsBusiness PartnershipsMarket PenetrationEthnic-Focused RetailNew Product Development

About the role

Key responsibilities & impact

Lead Del Real’s retail selling activities across all retail segments in the assigned western region
Identify opportunities, develop and grow business partnerships, manage relationships, and open new accounts
Develop and execute strategies to grow profitable sales of Del Real branded products
Execute national and regional retail programs to increase volume, merchandising impact, and distribution
Analyze syndicated and account data to identify market opportunities
Conduct direct sales activities within assigned accounts
Provide strategic trade marketing input and develop executable customer plans
Lead customer business planning and use category and consumer insights to drive strategies
Develop and implement pricing strategies to optimize volume, revenue, and operating profit
Collaborate with Sales, Finance, Operations, Marketing, QA, and R&D
Forecast demand, develop long-term supply agreements, and secure incremental distribution
Increase market penetration within specified accounts and geography
Develop direct account relationships and manage broker execution of account plans
Manage broker retail execution and maximize shelf presence
Facilitate internal and external resources against key accounts
Represent the company at trade association meetings, food shows, and tradeshows
Solve problems independently using facts and analysis
Manage administrative responsibilities including competitive intelligence, results tracking, expense reports, forecasts, and deduction management
Develop personal and professional growth plans with the Senior Director
Identify new product opportunities and participate in the New Product Development process with R&D and Marketing
Perform budgeting, planning, organizing, integrating, and measuring activities

Requirements

What you’ll need

Bachelor’s Degree (B.S. or B.A.) from an accredited four-year college/university preferred
Minimum 4 years of retail account management experience
Minimum 4 years of fact-based direct selling experience
Experience selling to ethnic-focused retail customers such as Northgate, Cardenas, El Super, and Vallarta
Proficiency in MS Word, Excel, PowerPoint, and Internet research
Excellent written and oral communication skills
Ability to work independently, solve problems, and remain highly self-motivated
Superior presentation skills
Ability and willingness to travel up to 50%
Must live in the specified western region
Computer proficiency

Benefits

Comp & perks

Home office-based work arrangement
Professional development and training plans
Travel expenses associated with required business travel