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D
Marketing Cloud Specialist
Delan Associates Inc.. Collaborate with stakeholders to understand marketing objectives and develop Salesforce Marketing Cloud strategies .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in Salesforce Marketing Cloud, including building and managing marketing automation workflows and multi-channel campaigns. Proficient in AMPscript, SQL, and data integration techniques to optimize marketing communications and enhance customer engagement.
Highest-signal resume keywords
Salesforce Marketing Cloud DevelopmentMulti-Channel Marketing CampaignsData Integration Using ETL ToolsAMPscript and SQL ProficiencyMarketing Automation Best Practices
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Email MarketingContent CreationMarketing Automation WorkflowsCustomer JourneysCampaign Metrics AnalysisData SyncData CloudETL ToolsSMS ImplementationPush Notification Implementation
Soft Skills
Communication SkillsCollaboration SkillsProblem-Solving Skills
Tools & Technologies
Salesforce Marketing CloudMicrosoft AzureAmazon Web ServicesFinancial Service Cloud
Certifications & Qualifications
Salesforce Marketing Cloud Consultant Certification
Industry Keywords
Digital MarketingCustomer EngagementStakeholder CollaborationSegmentationTargeting Optimization
Tech Stack
Tools & technologiesAWSAzureCloudETLSQL
About the role
Key responsibilities & impact- Collaborate with stakeholders to understand marketing objectives and develop Salesforce Marketing Cloud strategies
- Create content for email marketing, social media, and other digital channels
- Design, build, and manage marketing automation workflows, customer journeys, and multi-channel campaigns
- Develop and maintain integrations between Salesforce Marketing Cloud and other systems using Data Sync, Data Cloud, or ETL tools
- Use AMPscript and SQL to customize and personalize marketing communications
- Monitor campaign metrics and analyze data to optimize targeting, segmentation, and effectiveness
- Provide technical support for campaign execution, troubleshooting, and optimization
- Collaborate with marketing, sales, and IT teams to align and integrate initiatives
- Help improve and grow the Marketing Cloud platform to support personalized communications for customers’ educational funding needs
Requirements
What you’ll need- Bachelor’s degree in computer science, Marketing, Business, or related field
- Demonstrable knowledge and experience with multi-channel marketing campaigns
- Email, SMS and Push notification implementation experience required
- Proven experience working as a Salesforce Marketing Cloud Developer or similar role
- Strong content creation skills across various digital channels
- Proficiency in marketing automation principles and best practices
- Hands-on experience building and managing workflows and customer journeys
- Experience developing and managing multi-channel marketing campaigns within Salesforce Marketing Cloud
- Ability to design and implement data integrations using Data Sync, Data Cloud, or other ETL tools
- Knowledge of AMPscript and SQL
- Excellent communication, collaboration, and problem-solving skills
- Familiarity with Financial Service Cloud is a plus
- Data Cloud experience is highly desirable
- Familiarity with Microsoft Azure or Amazon Web Services
- Salesforce Marketing Cloud Consultant certification preferred
Benefits
Comp & perks- Contract position
- Remote/hybrid work arrangement indicated