Regional Performance Marketing Manager – Automotive, Multi-Location Retail

Delavan Holdings

. Own day-to-day performance of digital and retail marketing across a portfolio of dealership locations .

Posted 10/13/2026full-timeRemote • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in performance marketing and digital campaign management, with a strong focus on analyzing marketing KPIs and optimizing budgets. Proven ability to collaborate with operational leaders and manage multiple dealership locations effectively.

Highest-signal resume keywords

Performance MarketingDigital MarketingGoogle Ads ManagementMarketing Budget ManagementKPI Analysis

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Digital Campaign Performance MonitoringMarketing Data AnalysisExcel Reporting SkillsProject ManagementBudget TrackingLead Funnel KnowledgeDMS/CRM Platform FamiliarityOEM Co-op ComplianceSocial Media ManagementMulti-location Marketing

Soft Skills

Organizational SkillsCommunication SkillsCollaboration SkillsProblem-Solving SkillsTime Management

Tools & Technologies

KenectReputation Management ToolsDigital Advertising PlatformsDashboard ToolsMarketing Automation Tools

Industry Keywords

Automotive Dealership MarketingRetail MarketingPaid MediaFixed Operations MarketingMulti-location Retail Marketing

About the role

Key responsibilities & impact

Own day-to-day performance of digital and retail marketing across a portfolio of dealership locations
Monitor paid search, paid social, display, retargeting, geo-targeted and local digital campaign performance
Evaluate campaign effectiveness and recommend changes to spend, targeting, messaging and channel mix
Partner with centralized marketing and media teams on optimizations and incremental investments
Track and report VDP views, website traffic, lead volume, cost per lead, conversion rates, closing ratios, marketing spend, cost per sale and ROI
Translate marketing data into recommendations for regional and dealership leadership
Identify underperforming campaigns and develop corrective action plans
Monitor dealership marketing budgets, spending, pacing and reallocations
Partner with General Managers, sales leaders and fixed-operations leaders to align programs with inventory, sales, service capacity, seasonality and local market conditions
Provide marketing-performance reviews and recommendations to store leadership
Manage OEM marketing requirements, co-op compliance and reimbursement documentation
Coordinate with agencies, technology partners and third-party vendors; monitor KPIs, deliverables and timelines
Monitor online reviews, CSI and customer sentiment using Kenect and other reputation-management tools
Oversee store-level social activity, posting frequency and compliance with company and FTC requirements
Coordinate regional and store-level campaign execution, approvals and milestones across multiple locations

Requirements

What you’ll need

3+ years of experience in performance marketing, digital marketing, retail marketing or paid media
Experience managing or evaluating Google Ads, paid social, display or other digital advertising campaigns
Demonstrated experience analyzing marketing KPIs and making recommendations based on performance
Experience managing meaningful marketing budgets
Strong Excel, reporting and dashboard skills
Ability to work directly with operational leaders and explain marketing performance in practical business terms
Strong organizational and project-management skills
Comfortable managing multiple locations, campaigns, priorities and deadlines
Automotive dealership marketing experience strongly preferred
RV, powersports or other multi-location retail marketing experience strongly preferred
Experience supporting multiple stores, locations or geographic markets strongly preferred
Knowledge of automotive VDPs, lead funnels, DMS/CRM platforms and digital retail metrics strongly preferred
OEM co-op or manufacturer marketing-compliance experience strongly preferred
Fixed operations/service marketing experience strongly preferred
Experience managing agencies and digital marketing vendors strongly preferred
Must live in or near Springfield, Illinois; Central/Western Illinois; Madison, Wisconsin; La Crosse, Wisconsin; or Hastings, Minnesota
Ability to travel regularly to regional dealerships and approximately once monthly to Delavan, Wisconsin

Benefits

Comp & perks

Remote, field-based work arrangement
Opportunity to influence marketing performance across an entire region
Direct collaboration with dealership leadership and a centralized marketing organization
Work focused on measurable results