Delavan Holdings

Performance Marketing

• Own day-to-day performance of digital and retail marketing across a portfolio of dealership locations
• Monitor paid search, paid social, display, retargeting, geo-targeted and local digital campaigns
• Evaluate campaign effectiveness and recommend changes to spend, targeting, messaging and channel mix
• Partner with centralized marketing and media teams on optimizations and incremental investments
• Track and report VDP views, website traffic, lead volume, cost per lead, conversion rates, closing ratios, marketing spend, cost per sale and ROI
• Translate marketing data into recommendations for regional and dealership leadership
• Identify underperforming campaigns and develop corrective action plans
• Monitor marketing budgets and track regional and store-level spending
• Identify pacing issues, unused budget and opportunities to reallocate spending
• Partner with General Managers, sales leaders and fixed-operations leaders
• Align marketing programs with inventory, sales objectives, service capacity, seasonal opportunities and local market conditions
• Provide marketing-performance reviews and recommendations to store leadership
• Manage OEM marketing requirements, co-op compliance and reimbursement documentation
• Serve as day-to-day contact for agencies, technology partners and third-party vendors
• Monitor vendor performance against KPIs, deliverables and timelines
• Monitor online reviews, CSI and customer sentiment using Kenect and other reputation-management tools
• Monitor store-level social activity, posting frequency and compliance with company and FTC requirements
• Coordinate regional and store-level campaign execution
• Manage multiple campaigns, locations and deadlines while ensuring approvals and milestones are completed on time

Explore Regional Performance Marketing Manager – Automotive,… at Delavan Holdings. Review requirements and application details.

Regional Performance Marketing Manager – Automotive, Multi-Location Retail

• Own day-to-day performance of digital and retail marketing across a portfolio of dealership locations
• Monitor paid search, paid social, display, retargeting, geo-targeted and local digital campaigns
• Evaluate campaign effectiveness and recommend changes to spend, targeting, messaging and channel mix
• Track and report VDP views, website traffic, lead volume, cost per lead, conversion rates, closing ratios, marketing spend, cost per sale and ROI
• Translate marketing data into recommendations for regional and dealership leadership
• Identify underperforming campaigns and develop corrective action plans
• Monitor marketing budgets and track spend against regional and store-level budgets
• Identify pacing issues, unused budget and opportunities to reallocate spend
• Partner with General Managers, sales leaders and fixed-operations leaders
• Align marketing programs with inventory levels, sales objectives, service capacity, seasonal opportunities and local market conditions
• Provide marketing-performance reviews and recommendations to store leadership
• Manage OEM marketing requirements, co-op compliance and reimbursement documentation
• Serve as day-to-day contact for agencies, technology partners and third-party vendors
• Monitor vendor performance against KPIs, deliverables and timelines
• Monitor online reviews, CSI and customer sentiment using Kenect and other reputation-management tools
• Oversee store-level social activity, posting frequency and compliance with company and FTC requirements
• Coordinate regional and store-level campaign execution, approvals and milestones

• Own day-to-day performance of digital and retail marketing across a portfolio of dealership locations
• Monitor paid search, paid social, display, retargeting, geo-targeted and local digital campaign performance
• Evaluate campaign effectiveness and recommend changes to spend, targeting, messaging and channel mix
• Partner with centralized marketing and media teams on optimizations and incremental investments
• Track and report VDP views, website traffic, lead volume, cost per lead, conversion rates, closing ratios, marketing spend, cost per sale and ROI
• Translate marketing data into recommendations for regional and dealership leadership
• Identify underperforming campaigns and develop corrective action plans
• Monitor dealership marketing budgets, spending, pacing and reallocations
• Partner with General Managers, sales leaders and fixed-operations leaders to align programs with inventory, sales, service capacity, seasonality and local market conditions
• Provide marketing-performance reviews and recommendations to store leadership
• Manage OEM marketing requirements, co-op compliance and reimbursement documentation
• Coordinate with agencies, technology partners and third-party vendors; monitor KPIs, deliverables and timelines
• Monitor online reviews, CSI and customer sentiment using Kenect and other reputation-management tools
• Oversee store-level social activity, posting frequency and compliance with company and FTC requirements
• Coordinate regional and store-level campaign execution, approvals and milestones across multiple locations