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Regional Performance Marketing Manager – Automotive, Multi-Location Retail
Delavan Holdings. Own day-to-day performance of digital and retail marketing across a portfolio of dealership locations .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in performance marketing and digital marketing, with a strong focus on analyzing marketing KPIs and managing budgets across multiple dealership locations. Proficient in translating marketing data into actionable recommendations for leadership and ensuring compliance with OEM marketing requirements.
Highest-signal resume keywords
Performance MarketingDigital MarketingGoogle Ads ManagementMarketing Budget ManagementKPI Analysis
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Digital Campaign ManagementMarketing Data AnalysisExcel ProficiencyReporting SkillsDashboard CreationLead Funnel KnowledgeDMS/CRM PlatformsMarketing ComplianceProject ManagementMulti-Location Coordination
Soft Skills
Organizational SkillsCommunication SkillsCollaboration SkillsProblem-Solving SkillsTime Management
Tools & Technologies
KenectReputation Management ToolsDigital Advertising PlatformsSocial Media Management ToolsAnalytics Tools
Industry Keywords
Automotive Dealership MarketingOEM Co-Op MarketingFixed Operations MarketingRetail MarketingMulti-Location Retail Marketing
About the role
Key responsibilities & impact- Own day-to-day performance of digital and retail marketing across a portfolio of dealership locations
- Monitor paid search, paid social, display, retargeting, geo-targeted and local digital campaigns
- Evaluate campaign effectiveness and recommend changes to spend, targeting, messaging and channel mix
- Track and report VDP views, website traffic, lead volume, cost per lead, conversion rates, closing ratios, marketing spend, cost per sale and ROI
- Translate marketing data into recommendations for regional and dealership leadership
- Identify underperforming campaigns and develop corrective action plans
- Monitor marketing budgets and track spend against regional and store-level budgets
- Identify pacing issues, unused budget and opportunities to reallocate spend
- Partner with General Managers, sales leaders and fixed-operations leaders
- Align marketing programs with inventory levels, sales objectives, service capacity, seasonal opportunities and local market conditions
- Provide marketing-performance reviews and recommendations to store leadership
- Manage OEM marketing requirements, co-op compliance and reimbursement documentation
- Serve as day-to-day contact for agencies, technology partners and third-party vendors
- Monitor vendor performance against KPIs, deliverables and timelines
- Monitor online reviews, CSI and customer sentiment using Kenect and other reputation-management tools
- Oversee store-level social activity, posting frequency and compliance with company and FTC requirements
- Coordinate regional and store-level campaign execution, approvals and milestones
Requirements
What you’ll need- 3+ years of experience in performance marketing, digital marketing, retail marketing or paid media
- Experience managing or evaluating Google Ads, paid social, display or other digital advertising campaigns
- Demonstrated experience analyzing marketing KPIs and making recommendations based on performance
- Experience managing meaningful marketing budgets
- Strong Excel, reporting and dashboard skills
- Ability to work directly with operational leaders and explain marketing performance in practical business terms
- Strong organizational and project-management skills
- Comfortable managing multiple locations, campaigns, priorities and deadlines
- Automotive dealership marketing experience strongly preferred
- RV, powersports or other multi-location retail marketing experience strongly preferred
- Experience supporting multiple stores, locations or geographic markets strongly preferred
- Knowledge of automotive VDPs, lead funnels, DMS/CRM platforms and digital retail metrics strongly preferred
- OEM co-op or manufacturer marketing-compliance experience strongly preferred
- Fixed operations/service marketing experience strongly preferred
- Experience managing agencies and digital marketing vendors strongly preferred
- Applicants must live in or near Springfield, Illinois; Central/Western Illinois; Madison, Wisconsin; La Crosse, Wisconsin; or Hastings, Minnesota
Benefits
Comp & perks- Remote, field-based work arrangement
- Opportunity to influence marketing performance across an entire region
- Work directly with dealership leadership and a centralized marketing organization
- Exposure to multiple states and OEM brands