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Regional Performance Marketing Manager – Automotive, Multi-Location Retail
Delavan Holdings. Own day-to-day performance of digital and retail marketing across a portfolio of dealership locations .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in performance marketing and digital campaign management, with a strong focus on analyzing marketing KPIs and optimizing budgets. Proven ability to collaborate with operational leaders and manage multiple campaigns across various dealership locations.
Highest-signal resume keywords
Performance MarketingDigital MarketingGoogle Ads ManagementMarketing Budget ManagementAutomotive Dealership Marketing Experience
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign AnalysisKPI EvaluationExcel ProficiencyReporting SkillsDashboard CreationProject ManagementDigital Retail MetricsLead Funnel KnowledgeOEM Co-op ComplianceVendor Management
Soft Skills
Organizational SkillsCommunication SkillsCollaboration Skills
Tools & Technologies
KenectDMS/CRM Platforms
Industry Keywords
Retail MarketingPaid MediaMulti-location MarketingFixed Operations MarketingCustomer Sentiment Monitoring
About the role
Key responsibilities & impact- Own day-to-day performance of digital and retail marketing across a portfolio of dealership locations
- Monitor paid search, paid social, display, retargeting, geo-targeted and local digital campaigns
- Evaluate campaign effectiveness and recommend changes to spend, targeting, messaging and channel mix
- Partner with centralized marketing and media teams on optimizations and incremental investments
- Track and report VDP views, website traffic, lead volume, cost per lead, conversion rates, closing ratios, marketing spend, cost per sale and ROI
- Translate marketing data into recommendations for regional and dealership leadership
- Identify underperforming campaigns and develop corrective action plans
- Monitor marketing budgets and track regional and store-level spending
- Identify pacing issues, unused budget and opportunities to reallocate spending
- Partner with General Managers, sales leaders and fixed-operations leaders
- Align marketing programs with inventory, sales objectives, service capacity, seasonal opportunities and local market conditions
- Provide marketing-performance reviews and recommendations to store leadership
- Manage OEM marketing requirements, co-op compliance and reimbursement documentation
- Serve as day-to-day contact for agencies, technology partners and third-party vendors
- Monitor vendor performance against KPIs, deliverables and timelines
- Monitor online reviews, CSI and customer sentiment using Kenect and other reputation-management tools
- Monitor store-level social activity, posting frequency and compliance with company and FTC requirements
- Coordinate regional and store-level campaign execution
- Manage multiple campaigns, locations and deadlines while ensuring approvals and milestones are completed on time
Requirements
What you’ll need- 3+ years of experience in performance marketing, digital marketing, retail marketing or paid media
- Experience managing or evaluating Google Ads, paid social, display or other digital advertising campaigns
- Demonstrated experience analyzing marketing KPIs and making recommendations based on performance
- Experience managing meaningful marketing budgets
- Strong Excel, reporting and dashboard skills
- Ability to work directly with operational leaders and explain marketing performance in practical business terms
- Strong organizational and project-management skills
- Comfortable managing multiple locations, campaigns, priorities and deadlines
- Automotive dealership marketing experience strongly preferred
- RV, powersports or other multi-location retail marketing experience strongly preferred
- Experience supporting multiple stores, locations or geographic markets strongly preferred
- Knowledge of automotive VDPs, lead funnels, DMS/CRM platforms and digital retail metrics strongly preferred
- OEM co-op or manufacturer marketing-compliance experience strongly preferred
- Fixed operations/service marketing experience strongly preferred
- Experience managing agencies and digital marketing vendors strongly preferred
- Must live in or near Springfield, IL; Central/Western Illinois; Madison, WI; La Crosse, WI; or Hastings, MN
- Applicants outside the listed markets will not be considered
- Ability to travel regularly to dealerships in the region and approximately once monthly to Delavan, WI
Benefits
Comp & perks- Remote, field-based work arrangement
- Regular travel to dealerships in the region
- About one trip a month to Delavan, WI