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International Digital Marketing Manager
Delicato Family Wines. Develop and help execute social media and digital strategies for Delicato’s international brand portfolio .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing social media and digital marketing strategies, with a strong focus on brand compliance and performance metrics. Proficient in managing multiple agencies and utilizing analytics to inform strategic decisions in the beverage alcohol industry.
Highest-signal resume keywords
Social Media Strategy DevelopmentDigital Marketing ExecutionBrand StewardshipAnalytics and ReportingWine or Spirits Industry Experience
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Digital MarketingSocial Media AdvertisingSEOBrand ComplianceMarket AnalysisCampaign Performance MetricsGraphic Software ProficiencyWeb Analytics ToolsConsumer InsightsE-Commerce Growth Strategies
Soft Skills
Strong Communication SkillsPlanning and OrganizationCollaborationStakeholder ManagementBest-Practice Recommendations
Tools & Technologies
MS WordPowerPointExcelOutlookPhotoshopAdobe Illustrator
Certifications & Qualifications
Bachelor’s Degree in Marketing or CommunicationsWSET Level 2
Industry Keywords
Beverage AlcoholConsumer-Packaged GoodsDigital LandscapeSocial Media ChannelsIntegrated Digital Programming
About the role
Key responsibilities & impact- Develop and help execute social media and digital strategies for Delicato’s international brand portfolio
- Drive digital marketing initiatives to grow international e-commerce business
- Ensure brand visuals, voice, tone, standards, and compliance across social media, digital advertising, SEO, retail marketplaces, and websites
- Own strategy, communication, and delivery of social media and digital assets for International Marketing
- Serve as social media subject matter expert and provide best-practice recommendations
- Drive strategy and execution across social channels for Delicato brands
- Manage outside agencies and ensure quality, return on investment, timely delivery, and brand compliance
- Collaborate with internal and external stakeholders on integrated digital programming
- Monitor platforms, tools, competitive activity, and consumer-facing touchpoints; report findings
- Use research, analytics, and digital insights to inform strategy and business decisions
- Liaise between U.S. National Marketing, Trade Marketing, and International teams
- Create and maintain brand standards and annual plans
- Support strategic brand planning through product, category, consumer, and market analysis
- Develop integrated promotions and education materials for consumers, distributors, and retail partners
- Establish campaign goals and performance metrics; monitor effectiveness and recommend improvements
- Coordinate product and pricing recommendations with International
- Execute international brand budgets
- Work collaboratively across Delicato functions and complete special projects
Requirements
What you’ll need- Bachelor’s Degree with emphasis in Marketing, Communications, or comparable discipline
- 4-5 years of directly related experience
- Wine or Spirits Industry experience preferred
- WSET Level 2 preferred
- Experience developing and executing social media across all social channels and digital strategies
- Global understanding of digital marketing as a brand platform in the beverage alcohol space
- Ability to manage, monitor, and serve as a brand steward to multiple agencies
- Advanced knowledge of digital and social media advertising
- Ability to monitor and analyze competitive digital activity and report findings
- Strong planning, organization, and communication skills
- Strong computer skills including MS Word, PowerPoint, Excel, and Outlook
- Experience with graphic software such as Photoshop and Adobe Illustrator desired
- Solid understanding of social and web analytics tools
- In-depth knowledge of social media channels including Facebook, Twitter, YouTube, and Instagram
- Knowledge of the digital landscape and its relationship to Consumer-Packaged Goods
Benefits
Comp & perks- Medical, dental, and vision insurance
- Life insurance
- Disability benefits
- Flexible spending accounts
- 401(k) with generous company match
- Discretionary profit sharing
- Paid time off (PTO)
- Paid holidays
- Wine and merchandise discounts
- Tuition reimbursement
- Gym discounts