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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing integrated growth marketing strategies that align with business objectives, focusing on demand generation, pipeline acceleration, and revenue impact. Proven ability to lead high-performing teams and collaborate cross-functionally to optimize marketing investments and drive measurable results.
Highest-signal resume keywords
B2B Growth MarketingDemand Generation StrategyPartner MarketingCampaign ManagementAnalytical Mindset
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Integrated Marketing StrategyDemand GenerationAccount-Based Marketing (ABM)Campaign ExecutionPerformance ReportingPipeline ManagementRevenue Impact AnalysisCo-Marketing ProgramsDigital MarketingCustomer Insight Analysis
Soft Skills
Cross-Functional LeadershipStrategic ThinkingInfluencing SkillsTeam DevelopmentAdaptability
Industry Keywords
Enterprise SoftwareSaaSCybersecurityIdentity GovernanceMarketing AnalyticsChannel EcosystemsCustomer SegmentationMarket TrendsLead Follow-UpCommercial Priorities
Tech Stack
Tools & technologiesCyber Security
About the role
Key responsibilities & impact- Develop and own the integrated growth marketing strategy aligned with Delinea Fastpath’s business, sales, pipeline and revenue objectives
- Translate commercial priorities into actionable plans across demand generation, campaigns, digital, partner marketing and customer expansion
- Lead planning and execution of integrated, multi-channel campaigns that create demand, generate pipeline and accelerate ARR
- Partner with Sales to align on target accounts, markets and opportunities, ensuring effective lead follow-up and pipeline progression
- Identify growth opportunities within priority markets, customer segments and accounts, balancing new-logo acquisition with customer expansion
- Develop and scale co-marketing programs across Delinea Fastpath’s partner ecosystem, including joint campaigns, content, events and digital initiatives
- Lead and develop the dedicated Delinea Fastpath growth team, including the Campaign Manager and Partner Marketing Lead
- Coordinate with Delinea’s broader marketing organization across digital, web, content, events, paid media, operations and analytics
- Own the Fastpath growth marketing budget and prioritize investment based on commercial impact and return
- Establish performance targets and reporting for marketing-sourced and influenced pipeline, campaign effectiveness, conversion and return on marketing investment
- Use performance data, customer insight and market trends to optimize plans, channels and investment
- Provide updates and recommendations to senior stakeholders on performance, opportunities, risks and priorities
Requirements
What you’ll need- Significant B2B growth, demand generation or integrated marketing experience, ideally within enterprise software, SaaS, cybersecurity, identity, governance or a related technology market
- Proven experience building marketing strategies that deliver measurable pipeline and revenue impact
- Strong knowledge of B2B demand generation across campaigns, digital, ABM, content, events and Sales activation
- Experience driving growth through partner or channel ecosystems, including co-marketing and partner-led demand generation
- Strong commercial and analytical mindset, with the ability to connect marketing investment directly to business outcomes
- Experience leading and developing high-performing marketers
- Ability to operate strategically while remaining close enough to execution to ensure plans translate into results
- Strong cross-functional leadership skills and the ability to influence Sales, Channel, Product and Marketing stakeholders
- Comfortable operating in a fast-moving environment where priorities evolve and experimentation is encouraged
- Candidates are required to complete comprehensive criminal background check, verification of education, and verification of employment upon conditional offer
- All publicly posted social media sites may be reviewed
Benefits
Comp & perks- Meaningful work, a culture of innovation and great career progression
- Competitive salaries
- Meaningful bonus program
- Healthcare insurance
- Pension/retirement matching
- Comprehensive life insurance
- Employee assistance program
- Time off plans
- Paid company holidays
- Equity
- Performance-based bonus plans or role-based incentive programs