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Principal, Major Event Strategy & Operations
Delinea. Own the flagship Customer Conference end to end, including venue sourcing and contracting, attendee journey design, content and agenda, production, and direct management of executive stakeholders and speakers .
Tech Stack
Tools & technologiesCyber Security
About the role
Key responsibilities & impact- Own the flagship Customer Conference end to end, including venue sourcing and contracting, attendee journey design, content and agenda, production, and direct management of executive stakeholders and speakers
- Lead strategic planning and delivery for assigned major events
- Set each event’s audience, objectives, budget, experience, and measures of success
- Build integrated plans with sales, demand generation, brand, and communications, including promotion and post-event follow-up
- Manage event delivery against plans and use results to improve future investment
- Build the event scorecard and pipeline attribution model to finance-accepted standards
- Own reporting cadence for marketing leadership on event-spend returns by event and tier
- Build and run a speaker’s bureau for executive and subject matter expert participation
- Maintain a speaker roster and CFP calendar, develop abstracts, and coordinate speaker preparation with the communications team
- Report to the Senior Director of Strategic & Major Events
Requirements
What you’ll need- Eight or more years in B2B event marketing, with progressive ownership of larger and more complex events
- Direct, end-to-end ownership of a multi-day owned conference with several hundred attendees or more, covering venue, content, production and executive stakeholders
- Built event measurement and pipeline attribution accepted and used by a finance organization
- Run a speakers bureau or CFP program, including sourcing, preparing and coaching senior executive speakers
- Experience at $5M or greater annual event program scale across owned events and third-party sponsorships
- Ability to influence senior stakeholders outside the reporting line, particularly sales leadership and executive speakers
- Cybersecurity, identity security, or enterprise infrastructure software background preferred
- Experience running an event series for an acquired brand alongside a parent-company portfolio preferred
- Working fluency in Salesforce campaigns, campaign member status and lead flow preferred
- Global event experience, particularly EMEA preferred
- Candidates are required to complete a comprehensive criminal background check, verification of education, and verification of employment upon conditional offer
Benefits
Comp & perks- Meaningful bonus program
- Healthcare insurance
- Pension/retirement matching
- Comprehensive life insurance
- Employee assistance program
- Time off plans
- Paid company holidays
- Career progression
- Equal employment opportunity and affirmative action