Senior Director, Marketing Operations

Delinea

. Set top-of-funnel strategy with demand generation, field marketing, and sales development .

Posted 10/23/2026full-timeRemote • United StatesSenior💰 $174,000 - $217,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in top-of-funnel strategy, demand generation, and marketing operations, with a strong focus on funnel metrics, conversion strategies, and data governance. Proven ability to lead teams and manage marketing technology stacks to optimize lead-to-opportunity processes.

Highest-signal resume keywords

Marketing OperationsDemand Generation OperationsTop-Of-Funnel StrategyMarketing Automation PlatformsData Governance

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Funnel MetricsConversion StrategyForecastingAttribution ModelingLead ScoringScenario ModelingChannel EconomicsPipeline ReportingData IntegrityAI Technologies

Soft Skills

Analytical SkillsLeadershipCommunicationCollaborationPresentation Skills

Tools & Technologies

MarketoHubSpotEloquaSalesforceData Quality Tools

Certifications & Qualifications

Bachelor's DegreeMBA

Industry Keywords

RevOpsGTM StrategySOX ComplianceIPO-ReadinessMarketing Technology Stack

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Set top-of-funnel strategy with demand generation, field marketing, and sales development
Define funnel volume, mix, and conversion assumptions required to hit pipeline targets
Own annual and quarterly marketing planning rhythm, including capacity and target setting, channel and segment allocation, budget reviews, and planning offsites
Translate company and GTM strategy into a top-of-funnel operating plan with goals, owners, and metrics
Use funnel economics, conversion benchmarks, and scenario modeling to guide top-of-funnel investment
Own the marketing technology stack supporting lead-to-opportunity processes
Design and optimize lead-to-opportunity processes and marketing-to-sales handoffs
Define and maintain MQL/SQL definitions, scoring models, and SLAs
Partner with IT/business systems on platform architecture, integrations, and roadmap decisions
Lead weekly and monthly funnel reviews, conversion analysis, and campaign performance reporting
Own board- and executive-level funnel reporting and run the marketing QBR process
Build dashboards and forecasting models for funnel health, pipeline coverage, and emerging risk
Establish a single source of truth for funnel metrics, targets, and benchmarks
Manage the Director, Top-of-Funnel Operations and provide direction to funnel vendors, tooling, process execution, and the Mexico-based data quality team
Set data governance strategy for lead, account, and campaign data integrity
Ensure data practices align with company data governance, privacy, and SOX/IPO-readiness requirements

Requirements

What you’ll need

10+ years in Marketing Operations, Demand Generation Operations, RevOps, or GTM Strategy
3+ years in a senior leadership role owning top-of-funnel strategy and operations at scale
Proven experience setting top-of-funnel targets, conversion strategy, and channel economics
Deep hands-on experience with marketing automation platforms such as Marketo, HubSpot, or Eloqua
Experience integrating marketing automation platforms with Salesforce for lead-to-opportunity workflows
Experience implementing AI technologies, such as AI SDR Agents or AI-enhanced lead scoring
Experience building and presenting board- or executive-level funnel performance, QBR, and planning materials
Experience leading through senior managers or directors, including distributed or near-shore/offshore teams in data operations or data governance
Strong analytical and forecasting skills
Fluency in funnel metrics, conversion and velocity modeling, attribution, and marketing-sourced/influenced pipeline reporting
Experience operating in a company scaling toward IPO or as a public company is a strong plus
Bachelor's degree required
MBA or equivalent advanced degree preferred
Candidates are required to complete a comprehensive criminal background check, verification of education, and verification of employment upon conditional offer

Benefits

Comp & perks

Meaningful bonus program
Equity
Healthcare insurance
Pension/retirement matching
Comprehensive life insurance
Employee assistance program
Time off plans
Paid company holidays
Career progression
Global team environment
Planning offsites