CRM Marketing Specialist

Delta Defense LLC

. Act as the Braze expert within the Lifecycle Marketing workflow .

Posted 9/22/2026full-timeRemote • United StatesMid-LevelSenior💰 $60,000 - $70,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in CRM and marketing automation, particularly with Braze, to build and deploy effective lifecycle marketing campaigns. Proficient in audience segmentation, project management, and performance reporting to enhance customer engagement and retention.

Highest-signal resume keywords

Braze ExpertiseLifecycle MarketingAudience SegmentationCampaign DeploymentProject Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

CRM MarketingEmail MarketingMarketing AutomationCampaign QAList ManagementTrigger-Based CommunicationsHTML UnderstandingData Analysis

Soft Skills

Attention to DetailCross-Functional CollaborationProject Coordination

Tools & Technologies

BrazeSalesforce Marketing CloudHubSpotMarketoIterableAdobe CampaignClickUpAsanaJiraMicrosoft Office

Industry Keywords

Lifecycle MarketingCustomer Journey WorkflowsCompliance-Driven MarketingSubscription-Based Marketing

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Act as the Braze expert within the Lifecycle Marketing workflow
Build, QA test, schedule, and deploy CRM communications across email, SMS, web, mobile app, and automated lifecycle journeys
Build and maintain lifecycle journeys, nurture flows, triggered communications, and automation workflows
Own audience segmentation expertise, list preparation, and deployment activities in partnership with lifecycle and data teams
Own communication triggers, audience rules, timing logic, and workflow conditions
Maintain process consistency across CRM work, including intake, build timelines, QA steps, approvals, deployment readiness, and post-launch follow-up
Coordinate timelines, track deliverables, and help move cross-functional work forward
Support campaign performance reporting and provide execution-level insights
Coordinate campaign and lifecycle communication deployment across teams
Support send readiness, final checks, list validation, scheduling, and launch execution
Work within CRM, automation, project management, and reporting systems
Identify process gaps, workflow issues, and operational improvements
Serve as the primary user of CRM and marketing automation platforms

Requirements

What you’ll need

Bachelor's degree in Marketing, Communications, Business, Digital Marketing, or a related field; or equivalent combination of education and experience
3+ years of experience in CRM marketing, email marketing, marketing automation, lifecycle marketing, or related digital marketing roles
Ability to manage multiple projects simultaneously while maintaining accuracy, attention to detail, and adherence to established processes
Experience executing email, SMS, and/or automated marketing campaigns within Braze or a related CRM or marketing automation platform
Experience building, testing, scheduling, and deploying marketing communications
Experience with audience segmentation, list management, and campaign deployment processes
Experience coordinating projects and working cross-functionally with creative, marketing, data, and technology teams
Experience using CRM and/or marketing automation platforms such as Braze, Salesforce Marketing Cloud, HubSpot, Marketo, Iterable, Adobe Campaign, or similar systems
Familiarity with customer journey workflows, trigger-based communications, and lifecycle marketing concepts
Experience performing campaign QA, testing, troubleshooting, and deployment validation
Working knowledge of project management and workflow tools such as ClickUp, Asana, Jira, Monday.com, Wrike, or similar platforms
Proficiency with Microsoft Office and/or Google Workspace applications
Ability to travel up to 10% as required
Preferred: experience executing complex Lifecycle Marketing projects within Braze
Preferred: experience supporting customer lifecycle, retention, membership, or subscription-based marketing programs
Preferred: experience working with SMS marketing platforms
Preferred: experience using CRM reporting and campaign performance dashboards
Preferred: familiarity with audience segmentation and customer data concepts
Preferred: basic understanding of HTML and email template editing
Preferred: experience working in highly regulated, compliance-driven, or fast-paced marketing environments

Benefits

Comp & perks

Eligible for Company Incentive Bonus
Growth opportunities and investment in employees
Meaningful work with real impact