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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing and optimizing programmatic campaigns, utilizing strong analytical skills to assess performance data and inform audience strategies. Proficient in Excel for data analysis and campaign management, with a detail-oriented approach to quality assurance and campaign execution.
Highest-signal resume keywords
Programmatic Campaign ManagementDV360The Trade DeskAmazon DSPExcel Proficiency
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign OptimizationData AnalysisPerformance MetricsBudget ManagementQuality Assurance
Soft Skills
Detail-OrientedCuriosityPersistenceCollaboration
Tools & Technologies
ExcelPivotTablesVLOOKUPXLOOKUP
Industry Keywords
NonprofitMission-Driven WorkCampaign ExecutionAudience Strategy
About the role
Key responsibilities & impact- Manage day-to-day campaign execution and optimization across programmatic platforms
- Apply the Start / Stop / Scale approach to campaign tactics
- Adjust campaign settings, bids, budgets, frequency, placements, and other controls
- Identify low-quality inventory, inefficient spend, and low-value conversions
- Monitor pacing and budgets and make timely adjustments
- Set up and manage tests across audiences, creative, inventory, and other campaign variables
- Analyze campaign results to identify audiences and messages generating meaningful engagement and donor actions
- Identify behavioral signals informing audience strategy
- Maintain organized campaign structures and naming conventions
- Export and analyze campaign data and compare platform results with client CRM and backend data
- Use Excel to join and assess data related to donor quality, recurring donor retention, and predicted lifetime value
- Investigate discrepancies between platform metrics and backend outcomes
- Assess qualified, incremental donors and long-term value beyond front-end metrics
- Maintain accurate campaign records and perform quality checks
- Explain performance changes and cost increases to the Programmatic Strategist
- Share findings, recommended actions, and optimization tradeoffs
- Provide context for client communication
- Flag risks, unusual results, and opportunities early
Requirements
What you’ll need- Hands-on experience managing and optimizing programmatic campaigns
- Experience with one or more programmatic platforms, such as DV360, The Trade Desk, or Amazon DSP
- Strong Excel skills, including PivotTables, VLOOKUP or XLOOKUP, nested formulas, and data cleanup or reshaping
- Ability to analyze detailed performance data and explain practical implications
- Careful, detail-oriented approach to campaign setup, pacing, naming conventions, and quality assurance
- Curiosity and persistence when results do not make sense
- Comfort working behind the scenes and partnering closely with a Strategist rather than owning client relationships
- Interest in nonprofit or mission-driven work
- Candidates based outside Colorado will also be considered
Benefits
Comp & perks- Company-paid medical, dental, and vision coverage for employees and their families
- 401(k) plan with a 4% company match
- Paid time off and company holidays
- Up to three months of paid parental leave
- $1,250 annual wellness reimbursement
- Hybrid work model, with Tuesdays through Thursdays in the office and Mondays and Fridays remote
- Collaborative team that values curiosity, growth, coachability, and focused work
- Continuous professional development
- Self-care, family, community, and career growth support
