Advertising Campaign Strategist

Demandbase

. Manage a book of approximately 20 customer accounts .

Posted 10/8/2026full-timeRemote • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing customer accounts and driving digital advertising strategies, with a strong focus on performance analysis and optimization. Proficient in utilizing Salesforce, Excel, and PowerPoint to deliver actionable insights and support campaign execution.

Highest-signal resume keywords

Digital Advertising ExperienceAccount ManagementAnalytical SkillsSalesforce ProficiencyPerformance Metrics Translation

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital AdvertisingCampaign ManagementPerformance AnalysisBudget UtilizationAudience Journey Building

Soft Skills

CollaborationStrategic AdvisingCommunication

Tools & Technologies

SalesforceExcelPowerPoint

Industry Keywords

B2B FocusCustomer AccountsMid-Market ClientsEnterprise ClientsDemandbase Advertising Solutions

About the role

Key responsibilities & impact

Manage a book of approximately 20 customer accounts
Drive full utilization of booked media budgets through strategic execution and performance storytelling
Build and manage customer audience journeys and campaign briefs
Deliver insight-driven reports supporting renewals and expansion
Collaborate with CSMs, Ad Ops, and Sales to align campaign strategy and timelines
Surface optimization opportunities and represent the customer voice in internal planning
Contribute to special projects, tiger teams, and the evolution of internal tools, templates, and processes
Support campaign launches and ensure impressions are served for accurate billing
Act as a strategic advisor and media expert to help customers realize value from Demandbase advertising solutions
Work cross-functionally with Ad Ops, Product, and GTM teams to execute advertising campaigns and support internal revenue goals

Requirements

What you’ll need

Minimum 3 years of experience in digital advertising, ideally with a B2B focus
Experience in a customer-facing account management role supporting mid-market and/or enterprise clients
Proven ability to translate campaign metrics into clear, actionable insights demonstrating business impact
Strong analytical skills to evaluate success against performance targets
Strong technical proficiency with Salesforce, Excel, and PowerPoint
Experience buying and/or planning digital advertising campaigns is a plus
Authorization to work lawfully in the United States
Must address potential current or future U.S. work visa sponsorship needs

Benefits

Comp & perks

Up to 100% paid premiums for Medical and Vision coverage
Mental wellness resources, including access to Modern Health
Flexible PTO policy
15 paid holidays in 2026
Three-day break around July 4th
Full week off for Thanksgiving
No Internal Meetings Fridays
Competitive 401(k) plan
Short-term and long-term disability coverage
Life insurance
Other valuable benefits supporting financial security