Demandbase

Marketing

• Build and execute programs that engage Demandbase customers throughout their lifecycle and drive product adoption, expansion, and retention
• Develop and execute integrated campaigns across lifecycle touchpoints
• Lead Demandbase AI adoption campaigns with audience strategies, messaging, offers, and customer journeys
• Build land-and-expand campaigns targeting new business units, child accounts, buying groups, and stakeholders
• Partner with Sales and Customer Experience on account-based expansion plays
• Partner with Product Marketing on launches and translate them into customer-facing campaigns
• Build campaigns across email, in-product experiences, customer events and user groups, webinars, educational content, and Sales/CS outreach
• Measure campaign performance and optimize programs using engagement, adoption, and expansion signals
• Map the customer journey and identify moments where scaled marketing can improve customer experience and business outcomes
• Build triggered lifecycle programs based on customer behavior, lifecycle stage, and product usage
• Develop programs for welcome/onboarding, new-user activation, product adoption, renewal preparation, expansion, and re-engagement
• Develop differentiated engagement strategies for users, practitioners, and executive stakeholders
• Build repeatable programs that complement high-touch Customer Success engagement
• Own scaled customer communications across Marketo, ChurnZero, Pendo, and other customer-facing channels
• Develop customer segmentation and activation frameworks connecting data and capabilities across platforms
• Partner with Revenue Operations, Customer Experience, Product, and other teams on customer data, tools, and audience governance
• Own the customer communications calendar and identify overlaps, gaps, and opportunities
• Establish templates and editorial standards for brand voice, tone, content quality, relevance, and customer experience
• Plan and execute recurring newsletters, product communications, customer education, and event promotion

Senior Customer Lifecycle Marketing Manager