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Senior Customer Lifecycle Marketing Manager
Demandbase. Build and execute programs that engage Demandbase customers throughout their lifecycle and drive product adoption, expansion, and retention .
About the role
Key responsibilities & impact- Build and execute programs that engage Demandbase customers throughout their lifecycle and drive product adoption, expansion, and retention
- Develop and execute integrated campaigns across lifecycle touchpoints
- Lead Demandbase AI adoption campaigns with audience strategies, messaging, offers, and customer journeys
- Build land-and-expand campaigns targeting new business units, child accounts, buying groups, and stakeholders
- Partner with Sales and Customer Experience on account-based expansion plays
- Partner with Product Marketing on launches and translate them into customer-facing campaigns
- Build campaigns across email, in-product experiences, customer events and user groups, webinars, educational content, and Sales/CS outreach
- Measure campaign performance and optimize programs using engagement, adoption, and expansion signals
- Map the customer journey and identify moments where scaled marketing can improve customer experience and business outcomes
- Build triggered lifecycle programs based on customer behavior, lifecycle stage, and product usage
- Develop programs for welcome/onboarding, new-user activation, product adoption, renewal preparation, expansion, and re-engagement
- Develop differentiated engagement strategies for users, practitioners, and executive stakeholders
- Build repeatable programs that complement high-touch Customer Success engagement
- Own scaled customer communications across Marketo, ChurnZero, Pendo, and other customer-facing channels
- Develop customer segmentation and activation frameworks connecting data and capabilities across platforms
- Partner with Revenue Operations, Customer Experience, Product, and other teams on customer data, tools, and audience governance
- Own the customer communications calendar and identify overlaps, gaps, and opportunities
- Establish templates and editorial standards for brand voice, tone, content quality, relevance, and customer experience
- Plan and execute recurring newsletters, product communications, customer education, and event promotion
Requirements
What you’ll need- 7-10 years of experience in lifecycle marketing, customer marketing, integrated campaigns, CRM marketing, or a related discipline, ideally within B2B SaaS
- Demonstrated experience building integrated campaigns tied to measurable outcomes such as product adoption, expansion, engagement, or retention
- Experience developing account-based or expansion campaigns within enterprise accounts, including engaging multiple personas, buying groups, or business units
- Familiarity with Demandbase One is a huge plus
- Strong understanding of the B2B SaaS customer journey
- Experience partnering across Marketing, Customer Success, Product, Sales, and Operations
- Excellent editorial judgment and strong understanding of brand, voice, tone, and content quality
- Ability to turn product concepts into clear and compelling customer communications
- Strong cross-functional leadership skills
- Ability to independently bring structure, strategy, and momentum to programs involving multiple teams and stakeholders
- Hands-on experience with Marketo or similar marketing automation platforms
- Strong understanding of segmentation, targeting, database management, and campaign operations
- Experience with platforms such as ChurnZero and Pendo is a plus
- Experience working across multiple customer data sources and activation platforms to build audience segmentation and triggered lifecycle programs
- Comfortable using AI in the day-to-day marketing workflow for efficiency, personalization, content development, analysis, and campaign execution
- Experience marketing or driving adoption of AI-powered products or features is a plus
- Analytical mindset and comfort using campaign, customer, and product usage data
- Authorization to work lawfully in the United States
- Must answer whether future immigration sponsorship will be required
- Working familiarity with marketing technology including Marketing Automation (e.g. Marketo), Salesforce, webinar and event platforms (e.g. ON24), and project management tools (e.g. Asana)
Benefits
Comp & perks- Up to 100% paid Medical, Dental, and Vision premiums for you and your entire family
- $1,000 personal development stipend
- Flexible PTO policy
- No internal meeting Fridays
- Modern Health mental wellness platform
- Headspace
- Ginger
- 13 paid holidays
- 2 additional weeks where all Demandbase employees take off (week of July 4th and Thanksgiving)
- 401(k)
- Short-term disability
- Long-term disability
- Life insurance