Senior Marketing Events Manager

Demandbase

. Own the strategy, planning, execution, and post-event optimization for user summits, trade shows, and field events .

Posted 10/15/2026full-timeRemote • United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive experience in B2B event marketing, with a focus on strategy, execution, and optimization of large-scale events. Proven ability to manage budgets, negotiate with vendors, and lead cross-functional teams to achieve event objectives and measurable outcomes.

Highest-signal resume keywords

B2B Event Marketing ExperienceEvent Budget ManagementVendor NegotiationProject ManagementCross-Functional Leadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Event PlanningEvent ProductionLead CaptureSales EnablementPost-Event Analysis

Soft Skills

Excellent Communication SkillsStrong Business JudgmentDecision-Making in Ambiguous Situations

Tools & Technologies

SalesforceMarketing AutomationAsanaBizzaboON24

Industry Keywords

SaaSEnterprise SoftwareABMMartechHigh-Growth B2B Environment

About the role

Key responsibilities & impact

Own the strategy, planning, execution, and post-event optimization for user summits, trade shows, and field events
Build and manage event plans, including event selection, sponsorship recommendations, audience strategy, budget planning, staffing, onsite experience, and post-event plans
Lead cross-functional planning with growth marketing, sales, customer success, partner marketing, product marketing, brand, creative, marketing operations, and executive stakeholders
Translate company and GTM priorities into event objectives, success metrics, run-of-show documents, staffing plans, and follow-up motions
Own event budgets, manage forecasts and actuals, negotiate with vendors, and identify trade-offs
Lead event production and logistics across venues, registration, AV, booth design, sponsorship assets, speaker readiness, shipping, signage, swag, staffing, travel coordination, and onsite operations
Set standards for pre-event and post-event execution, including sales enablement, meeting generation, lead capture, lead handoff, and follow-up
Create post-event readouts connecting investment to attendance, engagement, sourced and influenced pipeline, customer impact, learnings, and recommendations
Develop scalable event playbooks, project plans, templates, vendor practices, and process improvements
Guide team members, contractors, and agency partners by defining workstreams, assigning ownership, and removing roadblocks
Source and evaluate hotels, venues, and experience providers; negotiate vendors and coordinate contract review
Lead end-to-end event production with internal teams and external partners for large-scale events

Requirements

What you’ll need

8+ years of B2B event marketing experience, preferably in SaaS, enterprise software, ABM, martech, or another high-growth B2B environment
Proven experience owning complex events end to end, including user conferences or summits, trade shows, executive programs, customer events, and regional field events
Strong business judgment and comfort making decisions in ambiguous situations with multiple stakeholders, competing priorities, and changing timelines
Demonstrated budget ownership, vendor negotiation, project management, and onsite leadership across multiple simultaneous events
Revenue-focused mindset with experience partnering with sales and marketing operations to define goals, capture leads, support follow-up, and measure pipeline impact
Excellent written and verbal communication skills, with the ability to influence executives, sales leaders, customers, partners, vendors, and internal collaborators
Experience improving event processes, reporting, templates, or operating rhythms so programs become more repeatable and scalable
Hands-on fluency with tools such as Salesforce, marketing automation, Asana, Bizzabo, ON24, or similar event and project management platforms
Ability to travel for events and support occasional evening or weekend programs as needed
Must be authorized to work lawfully in the United States
Must answer questions regarding current or future U.S. work sponsorship requirements

Benefits

Comp & perks

Group Medical Insurance
Personal Accident Insurance
Term Life Insurance
Preventive healthcare covering dental, vision, and OPD needs
Mental health support
Fitness benefit
Car lease policy
Gratuity for long-term financial well-being