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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in driving marketing initiatives across a distributed retail network, focusing on local area marketing, promotional calendar activation, and partnership development. Strong analytical and project management skills are essential for assessing performance and executing successful marketing strategies.
Highest-signal resume keywords
Retail MarketingLocal Area MarketingPromotional Calendar ActivationPartnership DevelopmentAnalytical Capability
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Trade MarketingCampaign ExecutionMulti-Site ActivationDigital MarketingPerformance Reporting
Soft Skills
Project ManagementOrganisational SkillsCommunication SkillsCollaborative Working Style
Tools & Technologies
CRMPaid MediaLocal SearchAnalytics
Certifications & Qualifications
Undergraduate Degree/Diploma in MarketingCommunicationsDigital or Business
Industry Keywords
HealthcareRetailFinancial ServicesTelecommunicationsFranchise
About the role
Key responsibilities & impact- Drive hearing tests and commercial growth across Audika’s network of 200+ hearing aid clinics
- Own and manage the annual and tactical retail promotional calendar
- Coordinate integrated promotional campaigns across retail, digital, CRM and external agency partners
- Develop and roll out promotions, offers, activation plans, clinic toolkits and templates
- Lead Audika’s local area marketing approach and develop targeted clinic and cluster programs
- Develop partnerships with Westfield, shopping centres, local businesses, community organisations, events and strategic or affinity partners
- Own marketing activation plans for new clinic openings, relocations and significant clinic network changes
- Assess local markets, catchments, competition and partnership opportunities for clinic launches
- Establish KPIs and measurement frameworks for promotions, local marketing, openings and partnerships
- Analyse performance by clinic, cluster, promotion, opening, partnership and channel
- Apply test-and-learn principles and scale successful initiatives
- Provide performance reporting, insights and recommendations to Marketing and Retail stakeholders
- Manage relevant budgets, suppliers, agencies, production, print, point-of-sale, merchandise, events and partnerships
- Coordinate invoicing, forecasting and financial reporting
- Partner with Retail Operations, regional leaders, clinic stakeholders and specialist marketing teams
- Ensure activity complies with brand, legal, clinical, privacy and procurement requirements
Requirements
What you’ll need- Undergraduate degree/diploma in Marketing, Communications, Digital or business is desirable
- 5+ years’ marketing experience, including trade marketing, retail marketing, local area marketing, multi-site marketing or related disciplines
- Demonstrated experience activating promotional calendars, local marketing programs, partnerships and new location openings across a large distributed retail, service or branch network
- Experience using digital channels as part of integrated retail and local marketing programs
- Experience working cross-functionally with Retail or frontline operations and influencing stakeholders without direct authority
- Experience managing agencies, suppliers, campaign budgets and multiple concurrent initiatives
- Strong trade, retail and local area marketing capability
- Demonstrated ability to develop and execute retail promotions, local marketing programs and multi-site activation
- Strong understanding of retail promotional calendars, offer development, clinic activation, local area marketing, new location launches, partnership activation and campaign execution
- Strong analytical capability using clinic, campaign and market data
- Excellent project management and organisational skills
- Strong briefing and communication skills
- Collaborative working style
- Sound understanding of digital marketing, CRM, paid media, local search and analytics; deep hands-on channel execution expertise is not required
- Flexibility for some after-hours global calls
- Healthcare, retail, financial services, telecommunications, franchise or other multi-site service environment preferred
Benefits
Comp & perks- Diverse and inclusive culture
- Supportive and encouraging culture
- International working environment
- Collaboration with colleagues across different countries, cultures and perspectives