Trade Marketing Analyst

Dental Speed Graph

. Analyze, plan, and develop communication strategies and promotional activation campaigns focused on increasing revenue, average order value, customer count, and customer recency and frequency .

Posted 9/29/2026full-timeSão José • BrazilMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing communication strategies for promotional campaigns, with a strong focus on analyzing performance metrics and driving revenue growth. Proficient in creating communication materials and collaborating with cross-functional teams to align marketing initiatives with business objectives.

Highest-signal resume keywords

Campaign Performance AnalysisCommunication Strategy DevelopmentPromotional Campaign ManagementKPI Monitoring and ReportingBachelor’s Degree in Marketing

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Communication StrategyPromotional Campaign DevelopmentPerformance AnalysisReport CreationMedia KPI Evaluation

Soft Skills

CollaborationProblem-SolvingLeadership Communication

Tools & Technologies

Campaign Management Platform

Industry Keywords

MarketingAdvertisingCustomer CommunicationCategory Management

About the role

Key responsibilities & impact

Analyze, plan, and develop communication strategies and promotional activation campaigns focused on increasing revenue, average order value, customer count, and customer recency and frequency
Analyze campaign performance, report results, and propose solutions and improvements
Analyze business challenges with the Category Management team, proposing communication strategies and translating them into tactical actions across customer communication channels
Assess category communication opportunities according to the monthly promotional calendar, driving actions and campaigns aligned with brand negotiations and the promotional proposition
Create communication material briefs for promotional campaigns and special initiatives
Enter briefs into the platform for agency development, validate them with leadership, approve materials, review them before launch, and submit them for publication and distribution
Create reports and monitor media KPIs used in campaigns, evaluate effectiveness, propose improvements, and communicate findings to leaders
Align with the Activation Marketing – Calendar team on product priorities and promotional actions by channel, proposing changes when necessary

Requirements

What you’ll need

Bachelor’s degree in Marketing, Advertising, Communications, or a related field
Experience creating and developing communications for strategic promotional campaigns
Availability for occasional travel
Graduate-level degree or specialization is a plus

Benefits

Comp & perks

Health insurance (Unimed)
Dental insurance (Bradesco Dental)
Pharmacy benefit
Zenklub: emotional support and sessions with specialists
Life insurance
Gympass (Wellhub)
Workplace exercise program
Profit-Sharing and Results Program (PLR)
Meal or food allowance (you choose!)
Afternoon coffee and snacks to recharge
Certified as a Family-Friendly Company
Extended maternity leave (180 days)
Extended paternity leave (20 days)
Continued meal/food allowance throughout the entire leave period
Guaranteed job stability for three months after returning from maternity leave
Daycare assistance
Transportation allowance
Air-conditioned relaxation area
HSB Talks: our monthly company happy hour
Birthday month day off
Baby basket for new mothers and fathers
School kit for school-age children of employees
Christmas gift card
50% discount on CA Clear Aligner aligners
20% discount on purchases from our Utilidades Clínicas e-commerce store
Corporate Education Platform
Partnerships with colleges and language schools
A welcoming team, meaningful collaboration, positive energy, and genuine growth opportunities