Growth Marketing Manager

Dentsply Sirona

. Develop and execute performance marketing strategies across paid search, paid social, display, video, retargeting, and emerging digital channels .

Posted 11/2/2026full-timeBraselton • North Carolina • United StatesMid-LevelSenior💰 $110,000 - $120,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing performance marketing strategies across various digital channels, including paid search and social media. Proficient in managing budgets, optimizing campaigns, and analyzing performance metrics to drive customer acquisition and revenue growth.

Highest-signal resume keywords

Performance Marketing Strategy DevelopmentGoogle Ads Campaign ManagementGoogle Analytics (GA4) ProficiencyA/B Testing and ExperimentationBudget Management and Optimization

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Performance MarketingDigital AdvertisingConversion TrackingCustomer AcquisitionMarketing AnalyticsCROLanding Page OptimizationE-commerce Customer JourneysData VisualizationSEO

Soft Skills

Excellent Written CommunicationInterpersonal SkillsPresentation Skills

Tools & Technologies

Google AdsMeta Ads ManagerGoogle Tag ManagerPower BIShopify

Industry Keywords

Digital MarketingGrowth MarketingPerformance MetricsAttributionIntegrated Digital Marketing Strategies

About the role

Key responsibilities & impact

Develop and execute performance marketing strategies across paid search, paid social, display, video, retargeting, and emerging digital channels
Manage campaigns across Google Ads, Meta, YouTube, and other advertising networks
Oversee campaign planning, audience targeting, bidding strategies, budget allocation, and ongoing optimization
Connect paid acquisition with organic search, email, lifecycle marketing, and other customer engagement channels
Manage paid media budgets and optimize allocation across channels
Evaluate marketing performance against revenue forecasts, acquisition targets, and financial models
Identify performance gaps and recommend improvements to media mix, targeting, messaging, conversion strategies, and investment levels
Monitor and analyze website traffic, conversion rates, CAC, CPC, CPA, ROAS, and revenue growth
Develop and maintain performance dashboards, reporting tools, and scorecards
Analyze campaign, audience, creative, website, and customer-funnel performance
Partner with attribution and analytics providers to improve measurement and cross-channel visibility
Collaborate with Web Development and technical partners on tracking, conversion events, pixels, tagging, and analytics integrations
Deliver performance updates and recommendations to Marketing leadership
Develop and execute A/B testing and experimentation across landing pages, creative, calls to action, and acquisition journeys
Collaborate with UX, design, and development partners to improve landing pages, mobile experiences, usability, and checkout conversion
Perform other responsibilities supporting team and departmental goals

Requirements

What you’ll need

Bachelor's degree in Marketing, Business Administration, Digital Marketing, Communications, or a related field required
Minimum of 5 years of progressive experience in growth marketing, performance marketing, or digital marketing
Experience with Google Analytics (GA4), conversion tracking, CAC, ROAS, and LTV metrics
Experience collaborating with Analytics and Web Development teams
Demonstrated success managing and optimizing paid digital advertising campaigns across Google Ads and Meta
Experience managing marketing budgets and conducting A/B testing
Proficiency with Google Ads, Meta Ads Manager, Google Analytics 4, Google Tag Manager, and related tools
Knowledge of performance marketing, digital advertising, customer acquisition, digital attribution, conversion tracking, and marketing analytics
Working knowledge of CRO, A/B testing, landing page optimization, and e-commerce customer journeys
Proficiency with Power BI or comparable business intelligence, reporting, and data visualization tools
Understanding of SEO, affiliate marketing, lifecycle marketing, and integrated digital marketing strategies
Familiarity with Shopify or comparable e-commerce platforms
Excellent written, verbal, interpersonal, and presentation skills
Must be eligible to work in the country the position is based

Benefits

Comp & perks

Target annual incentive
Equal Opportunity Employer
Disability accommodation assistance for the application process