Associate Director, Brand Experience Strategy

dentsu Austria

. Report to the VP, Brand Experience Strategy .

Posted 10/27/2026full-timeUnited StatesSenior💰 $114,425 - $130,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing integrated brand strategies and experiential programs, leveraging data insights to drive creative solutions and client growth. Proven ability to mentor strategists and foster collaboration across multi-disciplinary teams.

Highest-signal resume keywords

Integrated Brand Strategy DevelopmentExperiential Program DesignData-Driven Insights TranslationCross-Agency CollaborationMentorship and Team Development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Brand StrategyExperiential MarketingData AnalysisCreative ThinkingClient Growth Strategies

Soft Skills

LeadershipCollaborationRelationship BuildingMentoringCommunication

Tools & Technologies

AI Tools

Industry Keywords

SpiritsAlcoholic BeverageConsumer Packaged GoodsRetail StrategyExperiential Marketing

About the role

Key responsibilities & impact

Report to the VP, Brand Experience Strategy
Shape how spirits, alcohol, and non-alcohol brands come to life across retail, restaurant and bar, entertainment, digital, social, experiential, and trade channels
Lead day-to-day strategy on assigned accounts, projects, and deliverables with minimal oversight
Turn brand experience visions into actionable strategies, points of view, experiential programs, and go-to-market plans
Bring evidence-based ideas to client conversations
Turn research, data, and observation into clear points of view on where and how brands should show up
Represent the strategy voice in internal and client reviews
Partner with Account, Creative, and Analytics teams to turn strategy into market-ready work
Identify future opportunities and new ways to add value to brand experiences
Mentor and develop strategists
Foster a collaborative environment in which ideas flourish

Requirements

What you’ll need

6+ years developing integrated brand strategies
At least 2 years in experiential, events, shopper or retail-strategy (or equivalent)
Experience in the spirits/alcoholic beverage category preferred; experience in other beverage or CPG categories considered
Ability to develop integrated brand strategies and experiential programs
Proficiency in using and translating all types of data into insights that drive creative thinking and client growth
Experience collaborating across creative, media, data, account, analytics, and other brand teams
Leadership and maturity in a collaborative, multi-disciplinary cross-agency team
Ability to use AI as a tool to work faster and sharpen thinking
Ability to build relationships with middle-level marketing clients
Ability to mentor and develop strategists

Benefits

Comp & perks

Medical, vision, and dental insurance
Life insurance
Short-term and long-term disability insurance
401k
Flexible paid time off
At least 15 paid holidays per year
Paid sick and safe leave
Paid parental leave
Inclusive culture
Career investment and learning and development opportunities
Flexible work arrangements and in-person collaboration
Global playground and access to initiatives with specialists in entertainment, experience, data, and earned attention