Associate Director, Marketing Effectiveness

dentsu Austria

. Lead the development of data-driven solutions for clients, including report automation, analysis, and insights .

Posted 10/20/2026full-timeRemote • Wisconsin • United StatesSenior💰 $94,000 - $145,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Expertise in developing data-driven solutions and measurement strategies, with strong capabilities in SQL, Tableau, and data visualization tools. Proven ability to mentor junior team members and manage cross-functional delivery of analytics projects while ensuring high-quality outcomes.

Highest-signal resume keywords

Advanced SQLData Visualization (Tableau, Power BI)Marketing Analytics ExperienceMedia Measurement StrategiesData-Driven Solution Development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

SQLPythonRData AnalysisReport AutomationMeasurement FrameworksDigital TaggingSite AnalyticsExcelPower BI

Soft Skills

MentoringCollaborationPresentation SkillsKnowledge SharingInnovation

Tools & Technologies

TableauPower BIDatoramaAdobe AnalyticsGA4DCMSA360TTDFBMS Office

Industry Keywords

Quantitative Business EnvironmentMedia Planning ProcessAnalytics OpportunitiesReporting ProcessesExecutive-Level Presentations

Tech Stack

Tools & technologies

PythonSQLTableau

About the role

Key responsibilities & impact

Lead the development of data-driven solutions for clients, including report automation, analysis, and insights
Manage data and insight delivery processes and drive innovation
Maintain collaborative partnerships with internal stakeholders and clients
Create measurement strategies, learning agendas, and roadmaps
Train, share knowledge, and provide best practices to team members
Mentor and educate junior team members on job-relevant skills such as SQL and Tableau
Manage the day-to-day performance and career growth of junior team members
Manage cross-functional delivery of data requirements, dashboards, custom and ad hoc analyses
Ensure all delivered work is high quality and accurate
Package and present deliverables clearly, connecting technical findings to client business needs
Lead execution of media measurement strategies, including reporting, measurement, learning agendas, and test design
Develop measurement frameworks defining success measures, optimization levers, and learning priorities
Identify analytics opportunities and develop tools, dashboards, and techniques to optimize media performance
Guide automated reporting processes and consolidate data from multiple sources
Improve reporting through weekly or monthly visual dashboards
Ensure alignment between analytics support and approved measurement frameworks
Prepare and deliver executive-level presentations
Stay current with industry trends, methodologies, and technologies

Requirements

What you’ll need

Bachelor's degree in Statistics, Economics, Data Science or related quantitative field
6+ years in a quantitative business environment
3+ years in marketing analytics, preferably in an agency environment with knowledge of the media planning process
Hands on experience in third party media tracking and reporting tools, with a focus on standard media metrics
Experience in data visualization (Excel, Tableau, Power BI, Datorama)
Working experience with data from digital media platforms (e.g. DCM, SA360, TTD, FB, etc.)
Demonstrates understanding of digital tagging, tracking, QA, and maintenance
Advanced in SQL, Python, or R
Experience in site analytics, Adobe or GA4, a plus
Advanced MS Office Skills (MS Word, Excel, Powerpoint)

Benefits

Comp & perks

Medical, vision, and dental insurance
Life insurance
Short-term and long-term disability insurance
401k
Flexible paid time off
At least 15 paid holidays per year
Paid sick and safe leave
Paid parental leave
Flexible working arrangements and in-person collaboration
Remote designation for employees outside a commutable range, depending on the role and business needs