Customer Lifecycle Marketing Lead

dentsu Austria

. Own commercial performance of Merkle's Customer Lifecycle Marketing practice, including revenue, pipeline, forecast accuracy, and margin contribution .

Posted 10/2/2026full-timeUnited StatesSenior💰 $235,500 - $330,500 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive experience in Customer Lifecycle Marketing, with a strong focus on revenue growth, loyalty strategy, and program design. Proven ability to lead commercial practice initiatives and articulate value propositions to executive stakeholders.

Highest-signal resume keywords

Customer Lifecycle MarketingLoyalty Strategy and Program DesignCommercial Practice LeadershipP&L ManagementLoyalty Technology Implementation

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

CRMLifecycle MarketingProgram EconomicsPromotional Strategy DesignIncrementality MeasurementOffer PersonalizationData StrategyIdentity ResolutionCompetitive RFP ResponsesPipeline Development

Soft Skills

Executive CommunicationRelationship ManagementTeam LeadershipStrategic ThinkingClient Advisory

Tools & Technologies

Salesforce LoyaltyTalon.OnePunchhKognitivBrazeSalesforce Marketing CloudAdobe Journey OptimizerIterableKlaviyoLiveRamp

Certifications & Qualifications

Bachelor's Degree

Industry Keywords

Commercial PerformanceMarket PositioningThought LeadershipFirst-Party DataClient Partnerships

Tech Stack

Tools & technologies

AWSCloud

About the role

Key responsibilities & impact

Own commercial performance of Merkle's Customer Lifecycle Marketing practice, including revenue, pipeline, forecast accuracy, and margin contribution
Develop and maintain the annual CLM growth plan
Approve commercial scope, pricing, and deal economics on CLM-led pursuits
Own the CLM offer portfolio across lifecycle marketing, loyalty, promotions, and first-party data/identity
Articulate Merkle's integrated CLM story to the market
Maintain external market positioning through analyst relationships, industry events, and published thought leadership
Translate platform partner developments into updated offer packages and represent the practice in partner co-sell conversations
Lead CLM-specific pursuit motions across loyalty, lifecycle marketing, promotions, and first-party data mandates
Build pursuit teams across the full CLM capability stack
Coordinate with demand generation and sales teams on CLM buyer-persona origination
Represent the practice at partner events, client advisory boards, and industry conferences
Maintain executive-level relationships with primary CLM buying personas
Serve as executive sponsor on flagship CLM accounts, supporting retention, expansion, and reference development
Bring the CLM practice into integrated pursuits for broader engagements
Connect loyalty program performance to paid media efficiency and customer lifetime value
Identify and develop commercial talent and build pursuit-capable solutions leads

Requirements

What you’ll need

12+ years of experience in CRM, loyalty, lifecycle marketing, or marketing technology
Minimum of five years in a commercial, practice leadership, or client partnership role at a services firm
Demonstrated track record of owning or co-owning a practice revenue target, pipeline number, or growth responsibility in a consulting, agency, or services environment
Direct experience in loyalty strategy and program design, including earn/burn, tiered, coalition, and experiential models
Experience with loyalty technology platform selection or implementation, including Salesforce Loyalty, Talon.One, Punchh, or Kognitiv
Experience with program economics, including breakage and ROI modeling
Experience designing or selling promotional strategy, offer architecture, or gamified CRM experiences at scale
Experience with incrementality measurement and offer personalization
Working knowledge of Braze, Salesforce Marketing Cloud, Adobe Journey Optimizer, Iterable, or Klaviyo
Familiarity with first-party data strategy, identity resolution, and clean room use cases, including LiveRamp, AWS Clean Rooms, or Google ADH
Ability to articulate and sell the connection between loyalty data, CRM audiences, and paid media efficiency to CMO and VP Media buyers
Experience leading or materially contributing to competitive RFP responses, including commercial pricing, scope defense, and executive presentation
Ability to build pipeline across a full capability spectrum
Commercial rigor to read a P&L, build a pricing model, and defend deal economics
Comfortable operating in CMO, SVP CRM, VP Loyalty, and VP MarTech conversations
Bachelor's Degree required
Willingness to travel based on client and business needs

Benefits

Comp & perks

Medical, vision, and dental insurance
Life insurance
Short-term and long-term disability insurance
401k
Flexible paid time off
At least 15 paid holidays per year
Paid sick and safe leave
Paid parental leave
Discretionary incentive compensation
In-person collaboration and flexible working arrangements