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Director – Commercial Strategy
dentsu Austria. Lead portfolio planning for a major consumer brand portfolio .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates extensive expertise in portfolio management, brand architecture, and commercial analytics, with a strong ability to translate complex data into actionable business insights. Proven leadership in guiding teams and collaborating across functions to drive strategic growth in consumer brands.
Highest-signal resume keywords
Portfolio ManagementCommercial AnalyticsTeam LeadershipAdvanced ExcelData Analysis
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Portfolio ManagementBrand ArchitectureCommercial AnalyticsData AnalysisAnalytical ModelsDecision FrameworksSyndicated DataRetailer DataSQLPython
Soft Skills
CommunicationCollaborationAttention to DetailFlexibilityMentoring
Tools & Technologies
ExcelBI Tools
Industry Keywords
Consumer BrandBeverage AlcoholShopper MarketingRetail StrategyE-commerceCategory ManagementBelow-the-Line Strategy
Tech Stack
Tools & technologiesPythonSQL
About the role
Key responsibilities & impact- Lead portfolio planning for a major consumer brand portfolio
- Own analytical tools informing portfolio recommendations
- Frame business questions and adapt analysis to client objectives, market conditions and data changes
- Pressure-test findings against market reality, category dynamics and brand strategy
- Translate complex analysis into commercially grounded recommendations
- Work with large, complex datasets from multiple sources and identify gaps and anomalies
- Partner with the Retail & Shopper Strategy Lead on shopper, retail and channel strategy
- Collaborate with creative, media, data and retail teams to connect strategy to activation
- Serve as senior commercial voice with brand, category, sales and customer marketing leaders
- Define success measures and feed results into future decisions
- Build and mentor strategists and analysts
- Support business growth through commercial rigor in new clients and opportunities
Requirements
What you’ll need- 8+ years in commercial, brand or portfolio strategy at an agency, consultancy or CPG company
- 3+ years leading teams
- Beverage alcohol experience is a strong plus
- Deep strategic expertise across portfolio management, brand architecture, growth strategy and category management
- Business insights/commercial analytics background
- Below-the-line/shopper/commerce strategy experience
- Ability to interrogate large datasets and build decision frameworks
- Advanced Excel is essential
- SQL, Python, R or BI tools are a plus
- Hands-on experience with syndicated, panel and retailer data
- Track record of building or managing analytical models or planning frameworks
- Working knowledge of shopper marketing, retail and channel strategy across in-store, on-premise and e-commerce
- Strong analytical rigor and attention to detail
- Ability to communicate complex analysis clearly to senior clients
- Ability to collaborate in a matrixed agency
- Flexibility to meet company and client needs, including possible office attendance
Benefits
Comp & perks- Medical, vision, and dental insurance
- Life insurance
- Short-term and long-term disability insurance
- 401k
- Flexible paid time off
- At least 15 paid holidays per year
- Paid sick and safe leave
- Paid parental leave
- Flexible working arrangements
- In-person collaboration and hub-office work model
- Remote designation may be available for employees outside a commutable range, depending on the role and business needs