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Director, Integrated Strategy – B2B
dentsu Austria. Develop and execute integrated strategy projects for one or two B2B brands .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates extensive experience in developing and executing integrated strategies for B2B brands, with a strong focus on creative, content, experience, and media strategies. Capable of translating strategic insights into actionable briefs while engaging effectively with senior stakeholders and mentoring junior strategists.
Highest-signal resume keywords
B2B Brand StrategyCreative StrategyContent StrategyMedia StrategySignal Stacking
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Strategic ThinkingContent DevelopmentSales Enablement StrategyMarket MeasurementResearch Buyer Signals
Soft Skills
Strong CommunicationCollaborative SpiritMentoringEngagement with Senior StakeholdersCuriosity
Industry Keywords
Integrated StrategyCreative BriefsB2B LifecycleInfluencer PartnershipsTouchpoint Alignment
About the role
Key responsibilities & impact- Develop and execute integrated strategy projects for one or two B2B brands
- Translate strategic direction into insights, Catalyzing Ideas, and briefs for creative, content, and experience execution
- Build strategic rationales explaining what is being done, why it matters, and how it moves the business
- Develop brand worlds that articulate character, conviction, and edges
- Help creative teams uncover strategic insights and understand how ideas work across the full B2B lifecycle
- Help media teams understand how ideas scale and how they live in social and influencer contexts
- Develop content and sales enablement strategies supporting the buying experience and optimizing for LLMs
- Identify where ideas reach buying groups and how they show up across paid media, owned channels, social platforms, and influencer partnerships
- Research buyer signals and understand signal stacking
- Align creative, content, media, social, and influencer partners across touchpoints
- Brief brand partners and internal stakeholders on strategy
- Engage with senior teams to gather input and ensure alignment with enterprise priorities
- Model integrated thinking and mentor junior strategists
- Monitor how strategy translates in market and support measurement and learning
Requirements
What you’ll need- 6-10 years strategy experience with demonstrated fluency in creative strategy, content strategy, experience strategy AND media strategy
- Proven ability to develop and communicate breakthrough strategic thinking, not just execute briefs
- Track record working on B2B brands in complex strategic environments
- Experience working across creative, content, experience and media functions
- Comfort engaging with senior stakeholders in strategic conversations
- Understanding of how ideas propagate and land in culture
- Ability to hold multiple perspectives, audiences, and signals in mind simultaneously
- Comfort moving between strategic thinking and tactical execution
- Understanding of signal stacking
- Genuine curiosity about how creative and experience thinking complement and inform each other
- Evidence that you think about systems, not just campaigns
- Strong communicator who can brief stakeholders with clarity
- Ability to contribute ideas within a broader strategic framework
- Collaborative spirit
- Ability to mentor and develop other strategists
Benefits
Comp & perks- Medical, vision, and dental insurance
- Life insurance
- Short-term and long-term disability insurance
- 401k
- Flexible paid time off
- At least 15 paid holidays per year
- Paid sick and safe leave
- Paid parental leave