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Director – Promotions and Loyalty Strategy
dentsu Austria. Lead consulting engagement delivery with cross-functional teams across discovery, strategy, program design, user experience, business case, and road-mapping .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Expertise in loyalty marketing, customer engagement, and CRM, combined with strong analytical skills to derive data-driven recommendations and create impactful client deliverables. Proven ability to lead cross-functional teams and build client relationships while maintaining a focus on customer strategy and experience management.
Highest-signal resume keywords
Loyalty MarketingCustomer Experience ManagementData-Driven RecommendationsStrategic Marketing LeadershipPowerPoint Presentation Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Loyalty MarketingRetention StrategyCustomer EngagementCustomer StrategyCRMData AnalyticsQuantitative AnalysisBusiness Case DevelopmentProgram Performance EvaluationStrategic Thinking
Soft Skills
LeadershipCollaborationCreativityCommunicationGrowth Mindset
Industry Keywords
Management ConsultingStrategic Marketing AgencyFortune 500Client RelationshipsCross-Functional TeamsUser ExperienceBusiness CaseThought LeadershipTrendsBest Practices
About the role
Key responsibilities & impact- Lead consulting engagement delivery with cross-functional teams across discovery, strategy, program design, user experience, business case, and road-mapping
- Apply expertise in loyalty marketing, retention marketing, customer engagement, customer experience, customer strategy, and CRM to deliver client value
- Define strategies that create customer-lifecycle engagement and sustainable emotional connections between consumers and brands
- Use data and analytics to identify program opportunities, define the business case, and outline success measures
- Build internal partnerships across creative, technology, data insights, and account management
- Develop client relationships and influence key client decision-makers
- Build and maintain loyalty-domain subject expertise, including trends, best practices, and thought leadership
Requirements
What you’ll need- 7+ years of experience in a strategic role at a management consulting firm, strategic marketing agency, or in marketing strategy / customer strategy leadership for a Fortune 500 company
- Demonstrated experience and expertise in a combination of loyalty marketing, retention strategy, customer experience management, customer engagement, customer strategy, and CRM
- Strategic thinker able to derive and synthesize insights to provide comprehensive analysis and actionable recommendations for impactful client-facing deliverables
- Accomplished in combining creativity and critical analysis to storyline recommendations to marketing leaders
- Well-developed PowerPoint skills to create compelling presentations with a strong narrative and effective communication skills to engage senior clients
- Demonstrated analytical approach with strong quantitative skill set to derive data-driven recommendations, inform the financial business case, and evaluate program performance
- Highly collaborative, with strong leadership ability
- Proven growth mindset; eager and fast to learn, adept in taking on new challenges, and committed to enabling continuous improvement
- Diligent, disciplined, and accountable; comfortable performing at a high level in a dynamic, sometimes ambiguous, deadline-driven environment
Benefits
Comp & perks- Medical, vision, and dental insurance
- Life insurance
- Short-term and long-term disability insurance
- 401k
- Flexible paid time off
- At least 15 paid holidays per year
- Paid sick and safe leave
- Paid parental leave