Planning & Consulting Manager – Digital

dentsu Austria

. Provide expert advice in direct collaboration with the Consulting team to answer strategic client questions .

Posted 10/22/2026full-timeFrankfurt • GermanyJuniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in media planning and campaign management, with strong analytical skills to evaluate media performance and derive actionable insights. Proficient in developing media recommendations and collaborating with clients and internal teams to ensure successful campaign execution.

Highest-signal resume keywords

Media PlanningCampaign ManagementAnalytical ThinkingFluent GermanFluent English

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Media RecommendationsCampaign SetupDetailed PlanningQualitative EvaluationsQuantitative EvaluationsMetrics DefinitionBenchmark DevelopmentMedia Booking SystemCampaign AnalysisBudget Review

Soft Skills

Client-OrientedService-OrientedOpen-MindedFlexibleHigh Commitment

Tools & Technologies

MS OfficeExcelMedia Forecasting ToolsPlatform Tools

Industry Keywords

MediaAdvertisingDigital MediaConsultingStrategic Procurement

About the role

Key responsibilities & impact

Provide expert advice in direct collaboration with the Consulting team to answer strategic client questions
Support the Group Head of Digital in managing commitments and implementing planning requirements
Create media recommendations based on client briefs
Develop campaign setups, including channels, media owners, advertising vehicles, placements, and formats
Create high-level and detailed plans, media plans, and flowcharts
Interpret planning results and prepare written recommendations
Request and review individual proposals from media partners
Prepare qualitative and quantitative evaluations of media, advertising vehicles, and proposals
Define relevant metrics and develop benchmarks
Enter detailed planning parameters into the media booking system
Support the Consulting team and communicate with clients throughout the detailed planning process
Support internal and external partners with questions regarding the media plan
Analyze and evaluate campaign reports to derive insights
Monitor the accurate and timely implementation of digital media campaigns
Review live campaigns in platform tools to verify campaign KPIs
Review budget overviews and conduct commitment checks
Maintain media owner shares in internal forecasting tools
Coordinate with Strategic Procurement and the Consulting team, and coordinate the necessary follow-up actions

Requirements

What you’ll need

Completed degree or commercial training, ideally in media—for example, at a publishing company, media owner, or advertising agency—or an equivalent qualification
At least 1.5 years of professional experience
Strong affinity for online topics and media in general
Proficient in MS Office, especially Excel
Fluent written and spoken German and English
Analytical and conceptual thinking
Open-minded and flexible in thought and action
Client- and service-oriented
High level of commitment and resilience

Benefits

Comp & perks

2 additional volunteering days
3 wellness days in addition to annual leave
Mental Health First Aider Programme
Employee Assistance Programme
Carbon-neutral working in offices powered by renewable energy
Training and development opportunities through our network and in-house academy
40 additional hours per year on top of statutory educational leave (Learning Allowance)
Exclusive employee discounts through the Corporate Benefits platform
Company pension scheme
Opportunity to work temporarily from abroad (workation)
Referral bonus for the successful hiring of recommended talent
Office dogs welcome
27 days of annual leave
Flexible working hours through flexitime
Home office available
Overtime recorded from the first minute
Fresh fruit and coffee with oat milk and dairy milk available in the offices