Program Manager

dentsu Austria

. Develop comprehensive program strategies and roadmaps for complex, multi-channel marketing initiatives spanning digital, traditional, and experiential touchpoints .

Posted 10/26/2026full-timeMaryland • United StatesMid-LevelSenior💰 $55 - $85 per hourWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing comprehensive marketing program strategies while managing large, cross-functional teams and client relationships. Proficient in program management, budget oversight, and utilizing project management tools to optimize program delivery.

Highest-signal resume keywords

Program Management ExperienceProject Management Tools (Jira)Marketing Technology StacksBudget Management ($1M–$3M+)Cross-Functional Team Leadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Program Strategy DevelopmentBudget ForecastingRisk ManagementUAT Process ExecutionData Management

Soft Skills

Stakeholder InfluenceCultural SensitivityCollaborationMentoringPresentation Skills

Tools & Technologies

JiraZephyrMicrosoft Dynamics CRMCRM SystemsMarketing Automation Platforms

Industry Keywords

MarketingAdvertisingConsultingProgram OptimizationMulti-Vendor Delivery

About the role

Key responsibilities & impact

Develop comprehensive program strategies and roadmaps for complex, multi-channel marketing initiatives spanning digital, traditional, and experiential touchpoints
Lead cross-functional planning sessions with creative, strategy, data analytics, technology, and media teams
Create and maintain program charters, scope documents, and success metrics aligned with client business objectives
Serve as the primary point of contact for assigned client stakeholders
Facilitate client stakeholder presentations, program reviews, and weekly status sessions
Help teams navigate complex client organizational structures and cultural considerations for global programs
Identify opportunities for program optimization
Lead matrixed teams of 15–30 professionals across multiple disciplines
Coordinate resources across regional offices and time zones
Mentor junior project managers
Foster collaboration between internal teams and external partners
Oversee program execution and deliverables across all workstreams
Manage program budgets ranging from $1M–$3M+, including forecasting, tracking, and optimization recommendations
Implement risk management strategies and contingency planning
Lead post-program retrospectives and capture best practices

Requirements

What you’ll need

Bachelor’s degree in marketing, Business Administration, Communications, or related field
5+ years of program management experience in marketing, advertising, or consulting environments
Proven track record with programs where the agency acts as clients’ “PMO” and is an integral part of their multi-vendor delivery system
Experience with a global CRM rollout and leading clients through the detailed steps and execution of the UAT process
Advanced proficiency in project management tools; Jira is a must and Zephyr is a plus
Familiarity with marketing technology stacks including CRM systems, marketing automation platforms, data management, and eCommerce tools
Microsoft Dynamics CRM experience is a huge plus
Experience managing large, diverse teams in matrixed environments
Experience presenting to executives
Ability to influence and drive consensus among stakeholders with competing priorities
Cultural sensitivity and experience working across international markets
Must work EST
Must be US based

Benefits

Comp & perks

Paid holidays in accordance with dentsu policy
Safe and sick time