Program Manager, CRM and Loyalty

dentsu Austria

. Lead planning, execution, and delivery of CRM, loyalty, and integrated marketing programs .

Posted 9/18/2026full-timeCalifornia • United StatesMid-LevelSenior💰 $94,000 - $150,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading CRM, loyalty, and integrated marketing programs, with a strong focus on stakeholder management, program execution, and cross-functional team collaboration. Proven ability to develop strategic roadmaps, manage budgets, and deliver results in complex environments.

Highest-signal resume keywords

Program ManagementStakeholder ManagementCRM TransformationMarketing TechnologyCross-Functional Team Leadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Program PlanningDelivery StrategiesSuccess MetricsBudget ManagementRisk IdentificationChange ManagementTimeline DevelopmentQuality StandardsGoal TrackingConflict Resolution

Soft Skills

CommunicationOrganizationProblem-SolvingRelationship BuildingFacilitation

Tools & Technologies

CRM SystemsMarketing Automation ToolsMarketing Technology Platforms

Industry Keywords

Digital TransformationCustomer EngagementLoyalty ProgramsFortune 500 ExperienceAgency Experience

About the role

Key responsibilities & impact

Lead planning, execution, and delivery of CRM, loyalty, and integrated marketing programs
Develop program roadmaps, timelines, success metrics, and delivery strategies
Manage multiple workstreams and dependencies across teams and stakeholders
Identify risks and proactively solve issues
Build trusted relationships with client stakeholders
Lead status meetings, program reviews, and executive presentations
Translate business objectives into actionable delivery plans
Help clients navigate change and transformation initiatives
Partner with strategy, creative, technology, analytics, and operations teams
Coordinate work across distributed teams and time zones
Align stakeholders around priorities and guide teams through ambiguity
Monitor workloads, resolve conflicts, and facilitate solutions
Maintain program health, timelines, and quality standards
Manage program budgets and forecasting
Track progress against goals and communicate status to leadership
Capture learnings and best practices to improve future programs

Requirements

What you’ll need

3-5+ years of experience in a Program Manager role within an agency, marketing, consulting, or similar environment
Proven experience leading cross-functional teams and managing complex programs
Experience supporting CRM, customer engagement, marketing technology, or digital transformation initiatives
Strong client-facing and stakeholder management skills
Exceptional communication, organization, and problem-solving abilities
Experience working across strategy, creative, technology, analytics, and delivery teams
Experience presenting to senior leaders and executives
West Coast Hours preferred
Experience with loyalty programs preferred
Experience managing CRM transformation initiatives preferred
Familiarity with marketing technology platforms, CRM systems, and marketing automation tools preferred
Experience working with Fortune 500 brands and complex enterprise organizations preferred
Experience partnering closely with strategy teams and overseeing strategic workstreams preferred

Benefits

Comp & perks

Medical, vision, and dental insurance
Life insurance
Short-term and long-term disability insurance
401k
Flexible paid time off
At least 15 paid holidays per year
Paid sick and safe leave
Paid parental leave