Senior Analyst, Bilingual (FR/ENG), Media Effectiveness – Media Analytics & Media Investments

dentsu Austria

. Lead campaign measurement and performance reporting across Google Ads, DV360, SA360, Meta, Pinterest, TikTok, GA4, Adobe, and other media platforms .

Posted 9/21/2026full-timeMontreal • CanadaSenior💰 CA$70,000 - CA$78,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in campaign measurement and performance reporting across various digital media platforms, utilizing statistical modeling and data visualization tools to deliver actionable insights. Proficient in data extraction, transformation, and harmonization, with strong communication skills to convey complex data narratives to stakeholders.

Highest-signal resume keywords

Campaign MeasurementStatistical ModelingData VisualizationSQL ProficiencyBilingualism in English and French

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Statistical AnalysisData ExtractionData TransformationRegression AnalysisBayesian MethodsAPI ConnectorsDigital Media MetricsMarketing Mix ModelingExperimental DesignData Management

Soft Skills

Strong Communication SkillsCollaborationNarrative Development

Tools & Technologies

Google AdsDV360SA360MetaLooker StudioTableauPower BIBigQueryAzurePython

Industry Keywords

Advertising DataBusiness IntelligenceIncrementality TestingAudience DataConversion Tracking

Tech Stack

Tools & technologies

AzureBigQueryCloudPythonSQLTableau

About the role

Key responsibilities & impact

Lead campaign measurement and performance reporting across Google Ads, DV360, SA360, Meta, Pinterest, TikTok, GA4, Adobe, and other media platforms
Develop reporting infrastructure with clients and internal stakeholders
Deliver clear, data-driven narratives, insights, and recommendations to internal and client teams
Consult on media impact and incrementality tests, including test design, data collection, statistical interpretation, and results analysis
Support relational statistical modeling, including regression analysis and Bayesian methods, to evaluate causality and isolate media impact
Translate competitive activity and market trends into actionable performance recommendations
Design and maintain client dashboards using Looker Studio, Tableau, Power BI, or similar platforms
Create and maintain API connectors to media platforms with data engineering teams
Extract, transform, and harmonize advertising data into reporting-ready datasets in Azure or BigQuery
Monitor data quality, resolve discrepancies, and automate reporting processes
Collaborate with agency and client teams on media effectiveness initiatives
Participate in regular client meetings and share updates, opportunities, and recommendations
Create and maintain process documentation and reporting standards

Requirements

What you’ll need

Bilingualism in English and French is required
Bachelor's degree in Statistics, Economics, Data Science, or a related quantitative discipline
3–5+ years of professional experience in analytics, data management, business intelligence, or data engineering focused on advertising/marketing data
Intermediate SQL proficiency, including queries for data extraction, transformation, validation, and harmonization across multiple data sources
Experience with visualization platforms such as Looker Studio, Tableau, Power BI, or similar, and dashboard design
Deep knowledge of digital media metrics and measurement, including impressions, CTR, conversion tracking, attribution modeling, incrementality, and audience data
Strong communication skills for translating complex work into clear narratives for executive and client stakeholders
Experience with cloud data warehouses such as BigQuery, Azure, or Snowflake is a plus
Statistical modeling fundamentals, including regression analysis, correlation, and hypothesis testing, are a plus
Experience with multi-platform campaign measurement is a plus
Python or R for statistical modeling is valuable
Marketing Mix Modeling experience is valuable but not required
Experience with experimental design and testing frameworks is a plus

Benefits

Comp & perks

Medical benefits
Dental benefits
RRSP
Paid time off
Other benefits available to all permanent employees
Training provided for some nice-to-have skills
Accessibility accommodations throughout the recruitment process