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Senior Analyst, Data Science
dentsu Austria. Define marketing goals, success metrics, learning agendas, and measurement strategies .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in data analysis, A/B testing, and statistical methods to drive marketing effectiveness. Proficient in SQL and Python for data manipulation and visualization, with a strong ability to communicate insights to stakeholders.
Highest-signal resume keywords
Advanced SQL SkillsProficiency In PythonStatistical Methods KnowledgeA/B Test Design And AnalysisData Pipeline Development
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Data AnalysisStatistical MethodsA/B TestingHypothesis TestingExperimental DesignCausal InferenceData IntegrationData TransformationAutomated ReportingSample-Size Calculations
Soft Skills
Cross-Functional CollaborationStakeholder ManagementClear CommunicationProactive Risk ManagementKnowledge Sharing
Tools & Technologies
AI ToolsAnalytical LibrariesVisualization LibrariesMeasurement InfrastructureReporting Tools
Industry Keywords
Marketing EffectivenessCampaign MeasurementConsumer Sentiment AnalysisGeo ExperimentsBrand Lift Studies
Tech Stack
Tools & technologiesPythonSQL
About the role
Key responsibilities & impact- Define marketing goals, success metrics, learning agendas, and measurement strategies
- Own campaign measurement from pre-launch planning through in-flight monitoring and post-campaign evaluation
- Identify campaign performance issues and recommend optimizations
- Design, execute, and analyze A/B tests, holdout tests, geo experiments, and brand lift studies
- Develop hypotheses, success metrics, sample-size and power calculations, test validation, and actionable recommendations
- Integrate consumer sentiment, survey responses, and behavioral data to develop audience insights
- Translate findings into recommendations on campaign strategy, media optimization, and investment
- Guide stakeholders in interpreting results and applying insights to business decisions
- Develop scalable models, dashboards, reporting tools, AI-enabled automations, and measurement infrastructure
- Drive analytical tool development from scoping and brainstorming through prototyping and deployment
- Partner with marketing, media, research, growth, product, and data engineering teams
- Prioritize opportunities, align delivery plans, and present recommendations to leadership
- Lead focused research and knowledge-sharing initiatives
- Evaluate new methodologies and tools that improve analytical quality, efficiency, and marketing effectiveness
Requirements
What you’ll need- Bachelor's degree in a quantitative field, such as Statistics, Mathematics, Computer Science, or Data Science, or equivalent practical experience
- 3+ years of experience in data science, analytics, or a related quantitative role
- Advanced SQL skills and experience querying, analyzing, and validating large datasets
- Proficiency in Python or R, with experience using relevant analytical and visualization libraries
- Strong knowledge of statistical methods, including regression, hypothesis testing, experimental design, and causal inference
- Hands-on experience designing and analyzing A/B tests and measuring marketing impact
- Experience building and maintaining data pipelines and analytical datasets using SQL and Python
- Experience with data integration, transformation, validation, and automated reporting
- Ability to independently manage cross-functional stakeholder relationships
- Ability to communicate progress and risks proactively
- Ability to translate complex findings into clear recommendations for non-technical audiences and leadership
- Experience using AI tools such as Claude to support coding, analysis, automation, and analytical tool development, with careful validation of generated outputs
- Familiarity with geo experiments, brand lift studies, survey analysis, or marketing mix modeling
Benefits
Comp & perks- Temporary employees are eligible for paid holidays in accordance with dentsu policy
- Safe and sick time